Global Networks, Outside-In Capabilities and Smart Innovation
Starting from the early Sixties, and yet in the Seventies, competition imposed significant advancements in design and reengineering of products for the intense export policy into international markets pursued by large corporations. The nowadays globalisation phase (competitive globalisation) is c...
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| Format: | Article |
| Language: | English |
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Niccolò Cusano University-Rome
2015-02-01
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| Series: | Symphonya |
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| Online Access: | https://symphonya.unicusano.it/article/view/11105 |
| _version_ | 1827132908212584448 |
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| author | Silvio M. Brondoni |
| author_facet | Silvio M. Brondoni |
| author_sort | Silvio M. Brondoni |
| collection | DOAJ |
| description |
Starting from the early Sixties, and yet in the Seventies, competition imposed significant advancements in design and reengineering of products for the intense export policy into international markets pursued by large corporations.
The nowadays globalisation phase (competitive globalisation) is characterized by the R&D activities as a key-intangible asset, whose role is to develop the innovation and imitation policies of the large corporations, to anticipate demand trends and the initiatives of the competition, even collaborating with key competitors on particular projects.
Over-supplied markets emphasises the critical nature of research for customers empowerment because the condition of excess of production presents strongly unstable demand and unstable supply structures. In over-supply competition, research for customers empowerment maximises the opportunity to produce goods focused on design, smart innovation and creative imitation to satisfy specific demand bubbles.
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| first_indexed | 2024-03-08T11:59:03Z |
| format | Article |
| id | doaj.art-fef81584dae744d68bdeab7dc7366b93 |
| institution | Directory Open Access Journal |
| issn | 1593-0300 1593-0319 |
| language | English |
| last_indexed | 2025-03-20T16:55:27Z |
| publishDate | 2015-02-01 |
| publisher | Niccolò Cusano University-Rome |
| record_format | Article |
| series | Symphonya |
| spelling | doaj.art-fef81584dae744d68bdeab7dc7366b932024-08-28T20:48:01ZengNiccolò Cusano University-RomeSymphonya1593-03001593-03192015-02-011Global Networks, Outside-In Capabilities and Smart InnovationSilvio M. Brondoni Starting from the early Sixties, and yet in the Seventies, competition imposed significant advancements in design and reengineering of products for the intense export policy into international markets pursued by large corporations. The nowadays globalisation phase (competitive globalisation) is characterized by the R&D activities as a key-intangible asset, whose role is to develop the innovation and imitation policies of the large corporations, to anticipate demand trends and the initiatives of the competition, even collaborating with key competitors on particular projects. Over-supplied markets emphasises the critical nature of research for customers empowerment because the condition of excess of production presents strongly unstable demand and unstable supply structures. In over-supply competition, research for customers empowerment maximises the opportunity to produce goods focused on design, smart innovation and creative imitation to satisfy specific demand bubbles. https://symphonya.unicusano.it/article/view/11105Network ManagementGlobal CompetitionSmart InnovationOutside-In CapabilitiesCorporate DesignImitation |
| spellingShingle | Silvio M. Brondoni Global Networks, Outside-In Capabilities and Smart Innovation Symphonya Network Management Global Competition Smart Innovation Outside-In Capabilities Corporate Design Imitation |
| title | Global Networks, Outside-In Capabilities and Smart Innovation |
| title_full | Global Networks, Outside-In Capabilities and Smart Innovation |
| title_fullStr | Global Networks, Outside-In Capabilities and Smart Innovation |
| title_full_unstemmed | Global Networks, Outside-In Capabilities and Smart Innovation |
| title_short | Global Networks, Outside-In Capabilities and Smart Innovation |
| title_sort | global networks outside in capabilities and smart innovation |
| topic | Network Management Global Competition Smart Innovation Outside-In Capabilities Corporate Design Imitation |
| url | https://symphonya.unicusano.it/article/view/11105 |
| work_keys_str_mv | AT silviombrondoni globalnetworksoutsideincapabilitiesandsmartinnovation |