Leveraging User Comments for the Construction of Recycled Water Infrastructure—Evidence from an Eye-Tracking Experiment
Building sufficient recycled water infrastructure is an effective way to solve problems related to water shortages and environmental degradation, and is of great strategic significance for saving resources, protecting the ecological environment, and promoting sustainable social and economic developm...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
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MDPI AG
2022-12-01
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| Series: | Behavioral Sciences |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2076-328X/13/1/29 |
| _version_ | 1797446052056399872 |
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| author | Mengjie Zhang Caixia Hou Mengmeng Zhang Jiachen Niu Yu Lai Hanliang Fu |
| author_facet | Mengjie Zhang Caixia Hou Mengmeng Zhang Jiachen Niu Yu Lai Hanliang Fu |
| author_sort | Mengjie Zhang |
| collection | DOAJ |
| description | Building sufficient recycled water infrastructure is an effective way to solve problems related to water shortages and environmental degradation, and is of great strategic significance for saving resources, protecting the ecological environment, and promoting sustainable social and economic development. Although recycled water is environmentally friendly, the public is still skeptical about its use, which has led to the failure of a large number of recycled water infrastructure investments; therefore, increasing the public’s willingness to re-use is critical for the construction of recycled water infrastructure. To identify the influence mechanism of user comments on public re-use behaviors, we conducted an eye-tracking experiment in China. The results demonstrated that (1) perceived usefulness, perceived quality, and perceived risk have significant impacts on the public’s willingness to buy; (2) user reviews can enhance the public’s perceived usefulness of recycled products and increase their willingness to buy; and (3) in the process of consumption, the public tends to pay attention to negative reviews, where user reviews alter the perceived risks and perceived prices of recycled products, thereby affecting the willingness to buy of consumers. This study provides a scientific reference for the construction of recycled water infrastructure and the further promotion of recycled water. |
| first_indexed | 2024-03-09T13:35:39Z |
| format | Article |
| id | doaj.art-ff1088417c39488e89a2461099ab75a3 |
| institution | Directory Open Access Journal |
| issn | 2076-328X |
| language | English |
| last_indexed | 2024-03-09T13:35:39Z |
| publishDate | 2022-12-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Behavioral Sciences |
| spelling | doaj.art-ff1088417c39488e89a2461099ab75a32023-11-30T21:13:34ZengMDPI AGBehavioral Sciences2076-328X2022-12-011312910.3390/bs13010029Leveraging User Comments for the Construction of Recycled Water Infrastructure—Evidence from an Eye-Tracking ExperimentMengjie Zhang0Caixia Hou1Mengmeng Zhang2Jiachen Niu3Yu Lai4Hanliang Fu5School of Management, Xi’an University of Architecture and Technology, Xi’an 710055, ChinaSchool of Management, Xi’an University of Architecture and Technology, Xi’an 710055, ChinaSchool of Management, Xi’an University of Architecture and Technology, Xi’an 710055, ChinaSchool of Management, Xi’an University of Architecture and Technology, Xi’an 710055, ChinaSchool of Management, Xi’an University of Architecture and Technology, Xi’an 710055, ChinaSchool of Management, Xi’an University of Architecture and Technology, Xi’an 710055, ChinaBuilding sufficient recycled water infrastructure is an effective way to solve problems related to water shortages and environmental degradation, and is of great strategic significance for saving resources, protecting the ecological environment, and promoting sustainable social and economic development. Although recycled water is environmentally friendly, the public is still skeptical about its use, which has led to the failure of a large number of recycled water infrastructure investments; therefore, increasing the public’s willingness to re-use is critical for the construction of recycled water infrastructure. To identify the influence mechanism of user comments on public re-use behaviors, we conducted an eye-tracking experiment in China. The results demonstrated that (1) perceived usefulness, perceived quality, and perceived risk have significant impacts on the public’s willingness to buy; (2) user reviews can enhance the public’s perceived usefulness of recycled products and increase their willingness to buy; and (3) in the process of consumption, the public tends to pay attention to negative reviews, where user reviews alter the perceived risks and perceived prices of recycled products, thereby affecting the willingness to buy of consumers. This study provides a scientific reference for the construction of recycled water infrastructure and the further promotion of recycled water.https://www.mdpi.com/2076-328X/13/1/29user commentsrecycled water infrastructurerecycled waterpurchase intentioneye tracking experiments |
| spellingShingle | Mengjie Zhang Caixia Hou Mengmeng Zhang Jiachen Niu Yu Lai Hanliang Fu Leveraging User Comments for the Construction of Recycled Water Infrastructure—Evidence from an Eye-Tracking Experiment Behavioral Sciences user comments recycled water infrastructure recycled water purchase intention eye tracking experiments |
| title | Leveraging User Comments for the Construction of Recycled Water Infrastructure—Evidence from an Eye-Tracking Experiment |
| title_full | Leveraging User Comments for the Construction of Recycled Water Infrastructure—Evidence from an Eye-Tracking Experiment |
| title_fullStr | Leveraging User Comments for the Construction of Recycled Water Infrastructure—Evidence from an Eye-Tracking Experiment |
| title_full_unstemmed | Leveraging User Comments for the Construction of Recycled Water Infrastructure—Evidence from an Eye-Tracking Experiment |
| title_short | Leveraging User Comments for the Construction of Recycled Water Infrastructure—Evidence from an Eye-Tracking Experiment |
| title_sort | leveraging user comments for the construction of recycled water infrastructure evidence from an eye tracking experiment |
| topic | user comments recycled water infrastructure recycled water purchase intention eye tracking experiments |
| url | https://www.mdpi.com/2076-328X/13/1/29 |
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