PENGARUH KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP KEPUASAN WISATAWAN NUSANTARA MENGGUNAKAN TRANSPORTASI ONLINE GRAB DI KUTA, BALI
This study aimed to explain the effect of service quality and brand image on the satisfaction of domestic tourists who used Grab online transportation in Kuta, Bali. The research method used in this research was quantitative and qualitative research methods (mix methods). Questionnaires were distrib...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
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Universitas Udayana
2020-12-01
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| Series: | Jurnal IPTA |
| Online Access: | https://ojs.unud.ac.id/index.php/pariwisata/article/view/68749 |
| _version_ | 1818871573020409856 |
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| author | Maria Laru Sendy Ludju I Made Kusuma Negara Ni Putu Eka Mahadewi |
| author_facet | Maria Laru Sendy Ludju I Made Kusuma Negara Ni Putu Eka Mahadewi |
| author_sort | Maria Laru Sendy Ludju |
| collection | DOAJ |
| description | This study aimed to explain the effect of service quality and brand image on the satisfaction of domestic tourists who used Grab online transportation in Kuta, Bali. The research method used in this research was quantitative and qualitative research methods (mix methods). Questionnaires were distributed to 150 domestic tourists with a sample determination method using purposive sampling. The method of data analysis used multiple linear regression analysis with SPSS 18.0 program. The results of this study stated that partially the quality of service had a positive and significant effect on the satisfaction of domestic tourists with the dominant dimension being the tangible dimension and brand I mage giving a positive and significant effect on the satisfaction of domestic tourists with the dominating dimension being the support of the brand association. Simultaneously, the quality of service and brand image had a positive and significant influence on the satisfaction of domestic tourists. The R Square value of 0.672 meant that 67,2% of tourist satisfaction could be explained by the variable service quality and brand image, while the remaining 32,8% was influenced by other variables not examined in this study. |
| first_indexed | 2024-12-19T12:25:04Z |
| format | Article |
| id | doaj.art-ff2e31b51ede4ec08c1ab6ecbd9f1174 |
| institution | Directory Open Access Journal |
| issn | 2338-8633 2548-7930 |
| language | Indonesian |
| last_indexed | 2024-12-19T12:25:04Z |
| publishDate | 2020-12-01 |
| publisher | Universitas Udayana |
| record_format | Article |
| series | Jurnal IPTA |
| spelling | doaj.art-ff2e31b51ede4ec08c1ab6ecbd9f11742022-12-21T20:21:37ZindUniversitas UdayanaJurnal IPTA2338-86332548-79302020-12-018222623410.24843/IPTA.2020.v08.i02.p0768749PENGARUH KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP KEPUASAN WISATAWAN NUSANTARA MENGGUNAKAN TRANSPORTASI ONLINE GRAB DI KUTA, BALIMaria Laru Sendy Ludju0I Made Kusuma Negara1Ni Putu Eka Mahadewi2Program Studi Industri Perjalanan Wisata, Fakultas Pariwisata, Universitas UdayanaProgram Studi Industri Perjalanan Wisata, Fakultas Pariwisata, Universitas UdayanaProgram Studi Industri Perjalanan Wisata, Fakultas Pariwisata, Universitas UdayanaThis study aimed to explain the effect of service quality and brand image on the satisfaction of domestic tourists who used Grab online transportation in Kuta, Bali. The research method used in this research was quantitative and qualitative research methods (mix methods). Questionnaires were distributed to 150 domestic tourists with a sample determination method using purposive sampling. The method of data analysis used multiple linear regression analysis with SPSS 18.0 program. The results of this study stated that partially the quality of service had a positive and significant effect on the satisfaction of domestic tourists with the dominant dimension being the tangible dimension and brand I mage giving a positive and significant effect on the satisfaction of domestic tourists with the dominating dimension being the support of the brand association. Simultaneously, the quality of service and brand image had a positive and significant influence on the satisfaction of domestic tourists. The R Square value of 0.672 meant that 67,2% of tourist satisfaction could be explained by the variable service quality and brand image, while the remaining 32,8% was influenced by other variables not examined in this study.https://ojs.unud.ac.id/index.php/pariwisata/article/view/68749 |
| spellingShingle | Maria Laru Sendy Ludju I Made Kusuma Negara Ni Putu Eka Mahadewi PENGARUH KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP KEPUASAN WISATAWAN NUSANTARA MENGGUNAKAN TRANSPORTASI ONLINE GRAB DI KUTA, BALI Jurnal IPTA |
| title | PENGARUH KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP KEPUASAN WISATAWAN NUSANTARA MENGGUNAKAN TRANSPORTASI ONLINE GRAB DI KUTA, BALI |
| title_full | PENGARUH KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP KEPUASAN WISATAWAN NUSANTARA MENGGUNAKAN TRANSPORTASI ONLINE GRAB DI KUTA, BALI |
| title_fullStr | PENGARUH KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP KEPUASAN WISATAWAN NUSANTARA MENGGUNAKAN TRANSPORTASI ONLINE GRAB DI KUTA, BALI |
| title_full_unstemmed | PENGARUH KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP KEPUASAN WISATAWAN NUSANTARA MENGGUNAKAN TRANSPORTASI ONLINE GRAB DI KUTA, BALI |
| title_short | PENGARUH KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP KEPUASAN WISATAWAN NUSANTARA MENGGUNAKAN TRANSPORTASI ONLINE GRAB DI KUTA, BALI |
| title_sort | pengaruh kualitas pelayanan dan citra merek terhadap kepuasan wisatawan nusantara menggunakan transportasi online grab di kuta bali |
| url | https://ojs.unud.ac.id/index.php/pariwisata/article/view/68749 |
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