ANALISIS PENGARUH INOVASI PRODUK TERHADAP KEPUASAN KONSUMEN DENGAN KEUNGGULAN BERSAING SEBAGAI VARIABEL INTERVENING PADA PRODUK GULA PASIR SEBELAS (GUPALAS) PABRIK GULA SEMBORO PTP NUSANTARA XI (PERSERO)
This study aimed to examine the effect of product innovation on consumer satisfaction with a competitive advantage as an intervening variable in sugar products (Gupalas) at Sugar Factory Semboro PTP Nusantara XI (Persero). In this study there are three hypotheses, namely product innovation affect cu...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Jember
2015-02-01
|
| Series: | Jurnal Ekonomi Akuntansi dan Manajemen |
| Online Access: | https://jurnal.unej.ac.id/index.php/JEAM/article/view/1105 |
| _version_ | 1828062906363674624 |
|---|---|
| author | Putu Sukarmen R. Andi Sularso Deasy Wulandri |
| author_facet | Putu Sukarmen R. Andi Sularso Deasy Wulandri |
| author_sort | Putu Sukarmen |
| collection | DOAJ |
| description | This study aimed to examine the effect of product innovation on consumer satisfaction with a competitive advantage as an intervening variable in sugar products (Gupalas) at Sugar Factory Semboro PTP Nusantara XI (Persero). In this study there are three hypotheses, namely product innovation affect customer satisfaction, product innovation affect the competitive advantage and competitive advantage effect on customer satisfaction. Consumer research population is the end gupalas in Jember. By using a sampling technique Purpusive Sampling, obtained 173 respondents was conducted in January and February 2013.
The analysis usedis Confirmatory Regression Analysis. Having proven valid and reliable and test the feasibility of the model that has been proven to be good. Then conducted confirmatory regression test with significance |
| first_indexed | 2024-04-10T22:34:40Z |
| format | Article |
| id | doaj.art-ff3ed7e5cbf346b1a49d201f22f271c5 |
| institution | Directory Open Access Journal |
| issn | 1412-5366 2459-9816 |
| language | English |
| last_indexed | 2024-04-10T22:34:40Z |
| publishDate | 2015-02-01 |
| publisher | Universitas Jember |
| record_format | Article |
| series | Jurnal Ekonomi Akuntansi dan Manajemen |
| spelling | doaj.art-ff3ed7e5cbf346b1a49d201f22f271c52023-01-16T14:54:39ZengUniversitas JemberJurnal Ekonomi Akuntansi dan Manajemen1412-53662459-98162015-02-011221105ANALISIS PENGARUH INOVASI PRODUK TERHADAP KEPUASAN KONSUMEN DENGAN KEUNGGULAN BERSAING SEBAGAI VARIABEL INTERVENING PADA PRODUK GULA PASIR SEBELAS (GUPALAS) PABRIK GULA SEMBORO PTP NUSANTARA XI (PERSERO)Putu SukarmenR. Andi SularsoDeasy WulandriThis study aimed to examine the effect of product innovation on consumer satisfaction with a competitive advantage as an intervening variable in sugar products (Gupalas) at Sugar Factory Semboro PTP Nusantara XI (Persero). In this study there are three hypotheses, namely product innovation affect customer satisfaction, product innovation affect the competitive advantage and competitive advantage effect on customer satisfaction. Consumer research population is the end gupalas in Jember. By using a sampling technique Purpusive Sampling, obtained 173 respondents was conducted in January and February 2013. The analysis usedis Confirmatory Regression Analysis. Having proven valid and reliable and test the feasibility of the model that has been proven to be good. Then conducted confirmatory regression test with significancehttps://jurnal.unej.ac.id/index.php/JEAM/article/view/1105 |
| spellingShingle | Putu Sukarmen R. Andi Sularso Deasy Wulandri ANALISIS PENGARUH INOVASI PRODUK TERHADAP KEPUASAN KONSUMEN DENGAN KEUNGGULAN BERSAING SEBAGAI VARIABEL INTERVENING PADA PRODUK GULA PASIR SEBELAS (GUPALAS) PABRIK GULA SEMBORO PTP NUSANTARA XI (PERSERO) Jurnal Ekonomi Akuntansi dan Manajemen |
| title | ANALISIS PENGARUH INOVASI PRODUK TERHADAP KEPUASAN KONSUMEN DENGAN KEUNGGULAN BERSAING SEBAGAI VARIABEL INTERVENING PADA PRODUK GULA PASIR SEBELAS (GUPALAS) PABRIK GULA SEMBORO PTP NUSANTARA XI (PERSERO) |
| title_full | ANALISIS PENGARUH INOVASI PRODUK TERHADAP KEPUASAN KONSUMEN DENGAN KEUNGGULAN BERSAING SEBAGAI VARIABEL INTERVENING PADA PRODUK GULA PASIR SEBELAS (GUPALAS) PABRIK GULA SEMBORO PTP NUSANTARA XI (PERSERO) |
| title_fullStr | ANALISIS PENGARUH INOVASI PRODUK TERHADAP KEPUASAN KONSUMEN DENGAN KEUNGGULAN BERSAING SEBAGAI VARIABEL INTERVENING PADA PRODUK GULA PASIR SEBELAS (GUPALAS) PABRIK GULA SEMBORO PTP NUSANTARA XI (PERSERO) |
| title_full_unstemmed | ANALISIS PENGARUH INOVASI PRODUK TERHADAP KEPUASAN KONSUMEN DENGAN KEUNGGULAN BERSAING SEBAGAI VARIABEL INTERVENING PADA PRODUK GULA PASIR SEBELAS (GUPALAS) PABRIK GULA SEMBORO PTP NUSANTARA XI (PERSERO) |
| title_short | ANALISIS PENGARUH INOVASI PRODUK TERHADAP KEPUASAN KONSUMEN DENGAN KEUNGGULAN BERSAING SEBAGAI VARIABEL INTERVENING PADA PRODUK GULA PASIR SEBELAS (GUPALAS) PABRIK GULA SEMBORO PTP NUSANTARA XI (PERSERO) |
| title_sort | analisis pengaruh inovasi produk terhadap kepuasan konsumen dengan keunggulan bersaing sebagai variabel intervening pada produk gula pasir sebelas gupalas pabrik gula semboro ptp nusantara xi persero |
| url | https://jurnal.unej.ac.id/index.php/JEAM/article/view/1105 |
| work_keys_str_mv | AT putusukarmen analisispengaruhinovasiprodukterhadapkepuasankonsumendengankeunggulanbersaingsebagaivariabelinterveningpadaprodukgulapasirsebelasgupalaspabrikgulasemboroptpnusantaraxipersero AT randisularso analisispengaruhinovasiprodukterhadapkepuasankonsumendengankeunggulanbersaingsebagaivariabelinterveningpadaprodukgulapasirsebelasgupalaspabrikgulasemboroptpnusantaraxipersero AT deasywulandri analisispengaruhinovasiprodukterhadapkepuasankonsumendengankeunggulanbersaingsebagaivariabelinterveningpadaprodukgulapasirsebelasgupalaspabrikgulasemboroptpnusantaraxipersero |