Drivers of mobile commerce adoption intention by Saudi SMEs during the COVID-19 pandemic

Abstract Grounded in the technology-organization-environment framework, this paper investigates critical drivers of mobile commerce (m-commerce) adoption intention by SMEs in Saudi Arabia, a developing country in transition, during the COVID-19 pandemic. A quantitative approach was adopted in this s...

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Main Authors: Thamir Hamad Alaskar, Amin K. Alsadi
Format: Article
Language:English
Published: SpringerOpen 2023-03-01
Series:Future Business Journal
Subjects:
Online Access:https://doi.org/10.1186/s43093-023-00190-8
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author Thamir Hamad Alaskar
Amin K. Alsadi
author_facet Thamir Hamad Alaskar
Amin K. Alsadi
author_sort Thamir Hamad Alaskar
collection DOAJ
description Abstract Grounded in the technology-organization-environment framework, this paper investigates critical drivers of mobile commerce (m-commerce) adoption intention by SMEs in Saudi Arabia, a developing country in transition, during the COVID-19 pandemic. A quantitative approach was adopted in this study for data collection and analysis. A proposed research model was tested and validated using PLS-SEM on data collected using a structured questionnaire from a sample of 171 Saudi SMEs located in the capital city of Riyadh. The findings reveal that top management support, environmental uncertainty and perceived benefits are the critical drivers of m-commerce adoption intention. However, perceived costs do not influence firms’ intentions to adopt m-commerce. This study contributes to a better understanding of m-commerce adoption intention in developing countries, particularly in Saudi Arabia. Both theoretical and practical implications of interest can be derived from this study.
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spelling doaj.art-ff40c98c834e404386523ea3a9cf601b2025-03-09T12:25:45ZengSpringerOpenFuture Business Journal2314-72102023-03-019111310.1186/s43093-023-00190-8Drivers of mobile commerce adoption intention by Saudi SMEs during the COVID-19 pandemicThamir Hamad Alaskar0Amin K. Alsadi1Business Administration Department, Imam Mohammad Ibn Saud Islamic UniversityBusiness Administration Department, Imam Mohammad Ibn Saud Islamic UniversityAbstract Grounded in the technology-organization-environment framework, this paper investigates critical drivers of mobile commerce (m-commerce) adoption intention by SMEs in Saudi Arabia, a developing country in transition, during the COVID-19 pandemic. A quantitative approach was adopted in this study for data collection and analysis. A proposed research model was tested and validated using PLS-SEM on data collected using a structured questionnaire from a sample of 171 Saudi SMEs located in the capital city of Riyadh. The findings reveal that top management support, environmental uncertainty and perceived benefits are the critical drivers of m-commerce adoption intention. However, perceived costs do not influence firms’ intentions to adopt m-commerce. This study contributes to a better understanding of m-commerce adoption intention in developing countries, particularly in Saudi Arabia. Both theoretical and practical implications of interest can be derived from this study.https://doi.org/10.1186/s43093-023-00190-8Critical driversMobile commerceTechnology adoptionSMEsSaudi Arabia
spellingShingle Thamir Hamad Alaskar
Amin K. Alsadi
Drivers of mobile commerce adoption intention by Saudi SMEs during the COVID-19 pandemic
Future Business Journal
Critical drivers
Mobile commerce
Technology adoption
SMEs
Saudi Arabia
title Drivers of mobile commerce adoption intention by Saudi SMEs during the COVID-19 pandemic
title_full Drivers of mobile commerce adoption intention by Saudi SMEs during the COVID-19 pandemic
title_fullStr Drivers of mobile commerce adoption intention by Saudi SMEs during the COVID-19 pandemic
title_full_unstemmed Drivers of mobile commerce adoption intention by Saudi SMEs during the COVID-19 pandemic
title_short Drivers of mobile commerce adoption intention by Saudi SMEs during the COVID-19 pandemic
title_sort drivers of mobile commerce adoption intention by saudi smes during the covid 19 pandemic
topic Critical drivers
Mobile commerce
Technology adoption
SMEs
Saudi Arabia
url https://doi.org/10.1186/s43093-023-00190-8
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AT aminkalsadi driversofmobilecommerceadoptionintentionbysaudismesduringthecovid19pandemic