Drivers of mobile commerce adoption intention by Saudi SMEs during the COVID-19 pandemic
Abstract Grounded in the technology-organization-environment framework, this paper investigates critical drivers of mobile commerce (m-commerce) adoption intention by SMEs in Saudi Arabia, a developing country in transition, during the COVID-19 pandemic. A quantitative approach was adopted in this s...
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Format: | Article |
Language: | English |
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SpringerOpen
2023-03-01
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Series: | Future Business Journal |
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Online Access: | https://doi.org/10.1186/s43093-023-00190-8 |
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author | Thamir Hamad Alaskar Amin K. Alsadi |
author_facet | Thamir Hamad Alaskar Amin K. Alsadi |
author_sort | Thamir Hamad Alaskar |
collection | DOAJ |
description | Abstract Grounded in the technology-organization-environment framework, this paper investigates critical drivers of mobile commerce (m-commerce) adoption intention by SMEs in Saudi Arabia, a developing country in transition, during the COVID-19 pandemic. A quantitative approach was adopted in this study for data collection and analysis. A proposed research model was tested and validated using PLS-SEM on data collected using a structured questionnaire from a sample of 171 Saudi SMEs located in the capital city of Riyadh. The findings reveal that top management support, environmental uncertainty and perceived benefits are the critical drivers of m-commerce adoption intention. However, perceived costs do not influence firms’ intentions to adopt m-commerce. This study contributes to a better understanding of m-commerce adoption intention in developing countries, particularly in Saudi Arabia. Both theoretical and practical implications of interest can be derived from this study. |
first_indexed | 2024-04-09T21:38:34Z |
format | Article |
id | doaj.art-ff40c98c834e404386523ea3a9cf601b |
institution | Directory Open Access Journal |
issn | 2314-7210 |
language | English |
last_indexed | 2025-03-14T03:25:16Z |
publishDate | 2023-03-01 |
publisher | SpringerOpen |
record_format | Article |
series | Future Business Journal |
spelling | doaj.art-ff40c98c834e404386523ea3a9cf601b2025-03-09T12:25:45ZengSpringerOpenFuture Business Journal2314-72102023-03-019111310.1186/s43093-023-00190-8Drivers of mobile commerce adoption intention by Saudi SMEs during the COVID-19 pandemicThamir Hamad Alaskar0Amin K. Alsadi1Business Administration Department, Imam Mohammad Ibn Saud Islamic UniversityBusiness Administration Department, Imam Mohammad Ibn Saud Islamic UniversityAbstract Grounded in the technology-organization-environment framework, this paper investigates critical drivers of mobile commerce (m-commerce) adoption intention by SMEs in Saudi Arabia, a developing country in transition, during the COVID-19 pandemic. A quantitative approach was adopted in this study for data collection and analysis. A proposed research model was tested and validated using PLS-SEM on data collected using a structured questionnaire from a sample of 171 Saudi SMEs located in the capital city of Riyadh. The findings reveal that top management support, environmental uncertainty and perceived benefits are the critical drivers of m-commerce adoption intention. However, perceived costs do not influence firms’ intentions to adopt m-commerce. This study contributes to a better understanding of m-commerce adoption intention in developing countries, particularly in Saudi Arabia. Both theoretical and practical implications of interest can be derived from this study.https://doi.org/10.1186/s43093-023-00190-8Critical driversMobile commerceTechnology adoptionSMEsSaudi Arabia |
spellingShingle | Thamir Hamad Alaskar Amin K. Alsadi Drivers of mobile commerce adoption intention by Saudi SMEs during the COVID-19 pandemic Future Business Journal Critical drivers Mobile commerce Technology adoption SMEs Saudi Arabia |
title | Drivers of mobile commerce adoption intention by Saudi SMEs during the COVID-19 pandemic |
title_full | Drivers of mobile commerce adoption intention by Saudi SMEs during the COVID-19 pandemic |
title_fullStr | Drivers of mobile commerce adoption intention by Saudi SMEs during the COVID-19 pandemic |
title_full_unstemmed | Drivers of mobile commerce adoption intention by Saudi SMEs during the COVID-19 pandemic |
title_short | Drivers of mobile commerce adoption intention by Saudi SMEs during the COVID-19 pandemic |
title_sort | drivers of mobile commerce adoption intention by saudi smes during the covid 19 pandemic |
topic | Critical drivers Mobile commerce Technology adoption SMEs Saudi Arabia |
url | https://doi.org/10.1186/s43093-023-00190-8 |
work_keys_str_mv | AT thamirhamadalaskar driversofmobilecommerceadoptionintentionbysaudismesduringthecovid19pandemic AT aminkalsadi driversofmobilecommerceadoptionintentionbysaudismesduringthecovid19pandemic |