Drivers of mobile commerce adoption intention by Saudi SMEs during the COVID-19 pandemic

Drivers of mobile commerce adoption intention by Saudi SMEs during the COVID-19 pandemic

Abstract Grounded in the technology-organization-environment framework, this paper investigates critical drivers of mobile commerce (m-commerce) adoption intention by SMEs in Saudi Arabia, a developing country in transition, during the COVID-19 pandemic. A quantitative approach was adopted in this s...

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Bibliographic Details
Main Authors: Thamir Hamad Alaskar, Amin K. Alsadi
Format: Article
Language:English
Published: SpringerOpen 2023-03-01
Series:Future Business Journal
Subjects:
Critical drivers
Mobile commerce
Technology adoption
SMEs
Saudi Arabia
Online Access:https://doi.org/10.1186/s43093-023-00190-8

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