How to Innovate the Service Design of Leisure Farms: The Innovation of Sustainable Business Models
There is extensive academic literature about service satisfaction, business performance analysis, and management research of leisure farms, but there are still many problems and room for development on how to create customer journey maps for diversified leisure farms and also on service innovation o...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Elsevier
2020-06-01
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| Series: | Journal of Open Innovation: Technology, Market and Complexity |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2199-8531/6/3/45 |
| _version_ | 1827610370865364992 |
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| author | Mengyi Lin Fu-Yuan Li Zhe Ji |
| author_facet | Mengyi Lin Fu-Yuan Li Zhe Ji |
| author_sort | Mengyi Lin |
| collection | DOAJ |
| description | There is extensive academic literature about service satisfaction, business performance analysis, and management research of leisure farms, but there are still many problems and room for development on how to create customer journey maps for diversified leisure farms and also on service innovation opportunities. Leisure agricultural tourism is now facing diversified business challenges, and thoughts on service design as well as methods and tools contribute to the innovation of sustainable business models. By exploring customers’ touchpoints on leisure farms and their core motivations to visit the farm, this paper proposes a method to integrate the application of target tools of touchpoints into the customer journey map and shows the service design framework of leisure farms’ management and organization. Finally, this paper puts forward five key requirements on touchpoints in leisure farms’ service innovation, so as to achieve reasonable resource deployment of marketing mix and promote the sustainable development of leisure farms. |
| first_indexed | 2024-03-09T07:47:33Z |
| format | Article |
| id | doaj.art-ff516997daa140469fb92c3cd8b09402 |
| institution | Directory Open Access Journal |
| issn | 2199-8531 |
| language | English |
| last_indexed | 2024-03-09T07:47:33Z |
| publishDate | 2020-06-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Journal of Open Innovation: Technology, Market and Complexity |
| spelling | doaj.art-ff516997daa140469fb92c3cd8b094022023-12-03T02:49:45ZengElsevierJournal of Open Innovation: Technology, Market and Complexity2199-85312020-06-016454510.3390/joitmc6030045How to Innovate the Service Design of Leisure Farms: The Innovation of Sustainable Business ModelsMengyi Lin0Fu-Yuan Li1Zhe Ji2The Graduate Institute of Design Science, Tatung University, Taipei 104, TaiwanDepartment of Industrial Design, Tatung University, Taipei 104, TaiwanSchool of Design Art, Xiamen University of Technology, Xiamen 361024, ChinaThere is extensive academic literature about service satisfaction, business performance analysis, and management research of leisure farms, but there are still many problems and room for development on how to create customer journey maps for diversified leisure farms and also on service innovation opportunities. Leisure agricultural tourism is now facing diversified business challenges, and thoughts on service design as well as methods and tools contribute to the innovation of sustainable business models. By exploring customers’ touchpoints on leisure farms and their core motivations to visit the farm, this paper proposes a method to integrate the application of target tools of touchpoints into the customer journey map and shows the service design framework of leisure farms’ management and organization. Finally, this paper puts forward five key requirements on touchpoints in leisure farms’ service innovation, so as to achieve reasonable resource deployment of marketing mix and promote the sustainable development of leisure farms.https://www.mdpi.com/2199-8531/6/3/45leisure farmscustomer journey mapservice designcustomer touchpointscore motivation |
| spellingShingle | Mengyi Lin Fu-Yuan Li Zhe Ji How to Innovate the Service Design of Leisure Farms: The Innovation of Sustainable Business Models Journal of Open Innovation: Technology, Market and Complexity leisure farms customer journey map service design customer touchpoints core motivation |
| title | How to Innovate the Service Design of Leisure Farms: The Innovation of Sustainable Business Models |
| title_full | How to Innovate the Service Design of Leisure Farms: The Innovation of Sustainable Business Models |
| title_fullStr | How to Innovate the Service Design of Leisure Farms: The Innovation of Sustainable Business Models |
| title_full_unstemmed | How to Innovate the Service Design of Leisure Farms: The Innovation of Sustainable Business Models |
| title_short | How to Innovate the Service Design of Leisure Farms: The Innovation of Sustainable Business Models |
| title_sort | how to innovate the service design of leisure farms the innovation of sustainable business models |
| topic | leisure farms customer journey map service design customer touchpoints core motivation |
| url | https://www.mdpi.com/2199-8531/6/3/45 |
| work_keys_str_mv | AT mengyilin howtoinnovatetheservicedesignofleisurefarmstheinnovationofsustainablebusinessmodels AT fuyuanli howtoinnovatetheservicedesignofleisurefarmstheinnovationofsustainablebusinessmodels AT zheji howtoinnovatetheservicedesignofleisurefarmstheinnovationofsustainablebusinessmodels |