The Effects of Mobile Marketing on Purchasing Decisions in Serbia
Mobile marketing is a multi-channel digital promotional activity to reach the target audience through their mobile devices. Mobile marketing has great potential due to the large number of users that can be covered. The subject of this article is the analysis of the influence that mobile marketing ha...
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| Format: | Article |
| Language: | English |
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MDPI AG
2023-03-01
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| Series: | Proceedings |
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| Online Access: | https://www.mdpi.com/2504-3900/85/1/2 |