“Moving media, that’s what we recommend”: Intermedial Reception in The Square (Ruben Östlund, 2017)

Through the analysis of key sequences in the film and more generally of The Square’s unique way of including various media, this article argues that the film purports to place its viewers in a state of confused reception, resulting from the overlapping areas between multiple forms of mediation. It p...

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Main Author: Sebastien Lefait
Format: Article
Language:English
Published: Université de Bourgogne
Series:Interfaces
Subjects:
Online Access:https://journals.openedition.org/interfaces/5655
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author Sebastien Lefait
author_facet Sebastien Lefait
author_sort Sebastien Lefait
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description Through the analysis of key sequences in the film and more generally of The Square’s unique way of including various media, this article argues that the film purports to place its viewers in a state of confused reception, resulting from the overlapping areas between multiple forms of mediation. It proposes that The Square cleverly ascribes the current inability to identify the boundaries between performance and reality, fiction and non-fiction, etc., to an intermedial type of viewership born from overexposure to different yet similar media forms that include the Internet in general, the viewing platform YouTube in particular, the global surveillance apparatus, television, and of course, ultimately, the art of film itself. It finally argues that the blurring of thresholds prompts a reception mode that is applied to a media continuum that extends from high art to popular culture.
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spelling doaj.art-ff7ff375279f433a90f72258403e92722024-02-14T08:36:33ZengUniversité de BourgogneInterfaces2647-67544810.4000/interfaces.5655“Moving media, that’s what we recommend”: Intermedial Reception in The Square (Ruben Östlund, 2017)Sebastien LefaitThrough the analysis of key sequences in the film and more generally of The Square’s unique way of including various media, this article argues that the film purports to place its viewers in a state of confused reception, resulting from the overlapping areas between multiple forms of mediation. It proposes that The Square cleverly ascribes the current inability to identify the boundaries between performance and reality, fiction and non-fiction, etc., to an intermedial type of viewership born from overexposure to different yet similar media forms that include the Internet in general, the viewing platform YouTube in particular, the global surveillance apparatus, television, and of course, ultimately, the art of film itself. It finally argues that the blurring of thresholds prompts a reception mode that is applied to a media continuum that extends from high art to popular culture.https://journals.openedition.org/interfaces/5655intermedial receptionattention spanboundaries of performanceart installationsYouTube advertising
spellingShingle Sebastien Lefait
“Moving media, that’s what we recommend”: Intermedial Reception in The Square (Ruben Östlund, 2017)
Interfaces
intermedial reception
attention span
boundaries of performance
art installations
YouTube advertising
title “Moving media, that’s what we recommend”: Intermedial Reception in The Square (Ruben Östlund, 2017)
title_full “Moving media, that’s what we recommend”: Intermedial Reception in The Square (Ruben Östlund, 2017)
title_fullStr “Moving media, that’s what we recommend”: Intermedial Reception in The Square (Ruben Östlund, 2017)
title_full_unstemmed “Moving media, that’s what we recommend”: Intermedial Reception in The Square (Ruben Östlund, 2017)
title_short “Moving media, that’s what we recommend”: Intermedial Reception in The Square (Ruben Östlund, 2017)
title_sort moving media that s what we recommend intermedial reception in the square ruben ostlund 2017
topic intermedial reception
attention span
boundaries of performance
art installations
YouTube advertising
url https://journals.openedition.org/interfaces/5655
work_keys_str_mv AT sebastienlefait movingmediathatswhatwerecommendintermedialreceptioninthesquarerubenostlund2017