Aplikasi kansei engineering untuk desain kemasan kopi excelsa Wonosalam
Visual packaging attributes such as brand name, logo, color, packaging form, writing style and graphics are used for product identification and affect the buying decision (willing-to-buy). Framework systematic development of Kansei Engineering using Artificial Neural Networks, an imitation of the hu...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Trunojoyo Madura
2024-02-01
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| Series: | Agrointek |
| Subjects: | |
| Online Access: | https://journal.trunojoyo.ac.id/agrointek/article/view/10804 |