Entrepreneurial Value Proposition Proficiency Diagnosis: A KAP Model Dimension

The persistently high attrition rates of small, medium, and micro enterprises in most economies globally hinges significantly on challenges stemming from lack of business dynamism and intense competition. This study explores the entrepreneurial proficiency of entrepreneurs in value proposition skill...

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Bibliographic Details
Main Author: Ishmael Obaeko IWARA
Format: Article
Language:English
Published: Editura ASE 2024-11-01
Series:Management and Economics Review
Subjects:
Online Access:https://mer.ase.ro/files/2024-3/9-3-6.pdf