Entrepreneurial Value Proposition Proficiency Diagnosis: A KAP Model Dimension

Entrepreneurial Value Proposition Proficiency Diagnosis: A KAP Model Dimension

The persistently high attrition rates of small, medium, and micro enterprises in most economies globally hinges significantly on challenges stemming from lack of business dynamism and intense competition. This study explores the entrepreneurial proficiency of entrepreneurs in value proposition skill...

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Dades bibliogràfiques
Autor principal: Ishmael Obaeko IWARA
Format: Article
Idioma:English
Publicat: Editura ASE 2024-11-01
Col·lecció:Management and Economics Review
Matèries:
business dynamism
entrepreneurship efficacy
kap framework
market positioning
stiff competition
sustainable smmes
value proposition proficiency
Accés en línia:https://mer.ase.ro/files/2024-3/9-3-6.pdf

Internet

https://mer.ase.ro/files/2024-3/9-3-6.pdf

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