Entrepreneurial Value Proposition Proficiency Diagnosis: A KAP Model Dimension

Entrepreneurial Value Proposition Proficiency Diagnosis: A KAP Model Dimension

The persistently high attrition rates of small, medium, and micro enterprises in most economies globally hinges significantly on challenges stemming from lack of business dynamism and intense competition. This study explores the entrepreneurial proficiency of entrepreneurs in value proposition skill...

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Dettagli Bibliografici
Autore principale:	Ishmael Obaeko IWARA
Natura:	Articolo
Lingua:	English
Pubblicazione:	Editura ASE 2024-11-01
Serie:	Management and Economics Review
Soggetti:	business dynamism entrepreneurship efficacy kap framework market positioning stiff competition sustainable smmes value proposition proficiency
Accesso online:	https://mer.ase.ro/files/2024-3/9-3-6.pdf

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