Pengaruh Faktor Individual Wisatawan dan Kinerja Bauran Pemasaran terhadap Nilai Jasa Pariwisata Alam (The Effect of Individual Tourist and the Mixed Marketing to Services Value on Nature-Based Tourism Services)
<p>Perum Perhutani, an Indonesian State Owned Forest Company has been developed nature-based tourism services<br />(a tourism services based on nature or environment services) since 1978. Ecotourism is considered as potential<br />alternative answering the change of paradigm of for...
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| Format: | Article |
| Language: | English |
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Bogor Agricultural University
2011-07-01
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| Series: | Jurnal Manajemen Hutan Tropika |
| Online Access: | http://journal.ipb.ac.id/index.php/jmht/article/view/3261 |
| _version_ | 1818292581858017280 |
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| author | Henry Purnomo |
| author_facet | Henry Purnomo |
| author_sort | Henry Purnomo |
| collection | DOAJ |
| description | <p>Perum Perhutani, an Indonesian State Owned Forest Company has been developed nature-based tourism services<br />(a tourism services based on nature or environment services) since 1978. Ecotourism is considered as potential<br />alternative answering the change of paradigm of forest products which had been ignoring forest resources<br />product as part of the forest products. However, these ecotourism objects have not been optimally managed yet.<br />This research was conducted by the use of descriptive and verificative methods. Structural Equation Modeling<br />was employed as tool analyses in order to determine proper modeling approach and its solution. The research<br />results showed that internal, external individual factors, and mixed marketing performance gave a significant<br />influence to the tourism service value. A deeper analysis revealed that among the aspects, mixed marketing<br />performance which was consisted of product, price, place, promotion, people, physical evidence, and process<br />showed the most significant effect to the tourism service value. In the other side, the results also showed that the<br />most dominant factor that causing tourist hedonism was services value incrementy. The analyses finally showed that<br />the increasing tourist hedonism through the offering a superior service value will form a superior customer value.</p><p>Keywords: nature-based tourism, individual factors, services marketing value, mixed marketing, hedonism</p> |
| first_indexed | 2024-12-13T03:02:15Z |
| format | Article |
| id | doaj.art-ff9e2e8b209b430eb423b86cffcc25fe |
| institution | Directory Open Access Journal |
| issn | 2087-0469 2089-2063 |
| language | English |
| last_indexed | 2024-12-13T03:02:15Z |
| publishDate | 2011-07-01 |
| publisher | Bogor Agricultural University |
| record_format | Article |
| series | Jurnal Manajemen Hutan Tropika |
| spelling | doaj.art-ff9e2e8b209b430eb423b86cffcc25fe2022-12-22T00:01:49ZengBogor Agricultural UniversityJurnal Manajemen Hutan Tropika2087-04692089-20632011-07-01171101610.7226/jmht.17.1.10-162988Pengaruh Faktor Individual Wisatawan dan Kinerja Bauran Pemasaran terhadap Nilai Jasa Pariwisata Alam (The Effect of Individual Tourist and the Mixed Marketing to Services Value on Nature-Based Tourism Services)Henry Purnomo<p>Perum Perhutani, an Indonesian State Owned Forest Company has been developed nature-based tourism services<br />(a tourism services based on nature or environment services) since 1978. Ecotourism is considered as potential<br />alternative answering the change of paradigm of forest products which had been ignoring forest resources<br />product as part of the forest products. However, these ecotourism objects have not been optimally managed yet.<br />This research was conducted by the use of descriptive and verificative methods. Structural Equation Modeling<br />was employed as tool analyses in order to determine proper modeling approach and its solution. The research<br />results showed that internal, external individual factors, and mixed marketing performance gave a significant<br />influence to the tourism service value. A deeper analysis revealed that among the aspects, mixed marketing<br />performance which was consisted of product, price, place, promotion, people, physical evidence, and process<br />showed the most significant effect to the tourism service value. In the other side, the results also showed that the<br />most dominant factor that causing tourist hedonism was services value incrementy. The analyses finally showed that<br />the increasing tourist hedonism through the offering a superior service value will form a superior customer value.</p><p>Keywords: nature-based tourism, individual factors, services marketing value, mixed marketing, hedonism</p>http://journal.ipb.ac.id/index.php/jmht/article/view/3261 |
| spellingShingle | Henry Purnomo Pengaruh Faktor Individual Wisatawan dan Kinerja Bauran Pemasaran terhadap Nilai Jasa Pariwisata Alam (The Effect of Individual Tourist and the Mixed Marketing to Services Value on Nature-Based Tourism Services) Jurnal Manajemen Hutan Tropika |
| title | Pengaruh Faktor Individual Wisatawan dan Kinerja Bauran Pemasaran terhadap Nilai Jasa Pariwisata Alam (The Effect of Individual Tourist and the Mixed Marketing to Services Value on Nature-Based Tourism Services) |
| title_full | Pengaruh Faktor Individual Wisatawan dan Kinerja Bauran Pemasaran terhadap Nilai Jasa Pariwisata Alam (The Effect of Individual Tourist and the Mixed Marketing to Services Value on Nature-Based Tourism Services) |
| title_fullStr | Pengaruh Faktor Individual Wisatawan dan Kinerja Bauran Pemasaran terhadap Nilai Jasa Pariwisata Alam (The Effect of Individual Tourist and the Mixed Marketing to Services Value on Nature-Based Tourism Services) |
| title_full_unstemmed | Pengaruh Faktor Individual Wisatawan dan Kinerja Bauran Pemasaran terhadap Nilai Jasa Pariwisata Alam (The Effect of Individual Tourist and the Mixed Marketing to Services Value on Nature-Based Tourism Services) |
| title_short | Pengaruh Faktor Individual Wisatawan dan Kinerja Bauran Pemasaran terhadap Nilai Jasa Pariwisata Alam (The Effect of Individual Tourist and the Mixed Marketing to Services Value on Nature-Based Tourism Services) |
| title_sort | pengaruh faktor individual wisatawan dan kinerja bauran pemasaran terhadap nilai jasa pariwisata alam the effect of individual tourist and the mixed marketing to services value on nature based tourism services |
| url | http://journal.ipb.ac.id/index.php/jmht/article/view/3261 |
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