PENGARUH HEDONIC SHOPPING MOTIVATIONS DAN STORE ATTRIBUTES TERHADAP SHOPPER LOYALTY
<p>The aim of this study is to investigate the influence of the hedonic shopping motivations and store attributes on the shopper loyalty. Considering the results of previous studies, this study also investigates the role of consumers’ demographic in moderating the process of shopper loyalty fo...
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| Format: | Article |
| Language: | English |
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Universitas Islam Indonesia
2009-12-01
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| Series: | Jurnal Siasat Bisnis |
| Online Access: | http://journal.uii.ac.id/index.php/JSB/article/view/3990 |
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PENGARUH HEDONIC SHOPPING MOTIVATIONS DAN STORE ATTRIBUTES TERHADAP SHOPPER LOYALTY
Published 2009-12-01
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PENGARUH HEDONIC SHOPPING MOTIVATIONS DAN STORE ATTRIBUTES TERHADAP SHOPPER LOYALTY
Published 2009-12-01
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