Ethical, moral and social dimensions in farm production practices: a segmentation study to assess Irish consumers’ perceptions of meat quality
Growing consumer concerns with modern farming and food production systems indicate a significant market opportunity for meat production practices that consider ethical, moral and social value traits. In the current study, we aimed to identify and characterise distinct segments of Irish consumers bas...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Compuscript Ltd
2018-03-01
|
| Series: | Irish Journal of Agricultural and Food Research |
| Subjects: | |
| Online Access: | http://www.degruyter.com/view/j/ijafr.2018.57.issue-1/ijafr-2018-0002/ijafr-2018-0002.xml?format=INT |
| _version_ | 1797713597988601856 |
|---|---|
| author | Regan Á. Henchion M McIntyre B |
| author_facet | Regan Á. Henchion M McIntyre B |
| author_sort | Regan Á. |
| collection | DOAJ |
| description | Growing consumer concerns with modern farming and food production systems indicate a significant market opportunity for meat production practices that consider ethical, moral and social value traits. In the current study, we aimed to identify and characterise distinct segments of Irish consumers based on their perceptions of the quality of meat from different farm-level production practices (organic farming, high animal welfare standards, free range farming, and “natural”, treatment-free feeding regimes). An online survey was carried out with 251 Irish meat consumers. Using cluster analysis, we identified three distinct segments: “Target consumers”, “Purist consumers” and “Disinterested consumers”. Chi-square analyses revealed differences between the segments based on gender, age and meat-purchasing motivations. The results provide insight into the opportunities that exist for exploring new viable market segments as well as for engaging Irish consumers and empowering them with information around the ethical, social and moral aspects of farm-level practices related to meat production. |
| first_indexed | 2024-03-12T07:39:05Z |
| format | Article |
| id | doaj.art-ffb9b0d9e85d490b9d94bacdd5ddcbae |
| institution | Directory Open Access Journal |
| issn | 0791-6833 2009-9029 |
| language | English |
| last_indexed | 2024-03-12T07:39:05Z |
| publishDate | 2018-03-01 |
| publisher | Compuscript Ltd |
| record_format | Article |
| series | Irish Journal of Agricultural and Food Research |
| spelling | doaj.art-ffb9b0d9e85d490b9d94bacdd5ddcbae2023-09-02T21:26:13ZengCompuscript LtdIrish Journal of Agricultural and Food Research0791-68332009-90292018-03-0157191410.1515/ijafr-2018-0002ijafr-2018-0002Ethical, moral and social dimensions in farm production practices: a segmentation study to assess Irish consumers’ perceptions of meat qualityRegan Á.0Henchion M1McIntyre B2Department of Agrifood Business and Spatial Analysis, Teagasc Food Research Centre, Dublin15, IrelandDepartment of Agrifood Business and Spatial Analysis, Teagasc Food Research Centre, Dublin15, IrelandDepartment of Agrifood Business and Spatial Analysis, Teagasc Food Research Centre, Dublin15, IrelandGrowing consumer concerns with modern farming and food production systems indicate a significant market opportunity for meat production practices that consider ethical, moral and social value traits. In the current study, we aimed to identify and characterise distinct segments of Irish consumers based on their perceptions of the quality of meat from different farm-level production practices (organic farming, high animal welfare standards, free range farming, and “natural”, treatment-free feeding regimes). An online survey was carried out with 251 Irish meat consumers. Using cluster analysis, we identified three distinct segments: “Target consumers”, “Purist consumers” and “Disinterested consumers”. Chi-square analyses revealed differences between the segments based on gender, age and meat-purchasing motivations. The results provide insight into the opportunities that exist for exploring new viable market segments as well as for engaging Irish consumers and empowering them with information around the ethical, social and moral aspects of farm-level practices related to meat production.http://www.degruyter.com/view/j/ijafr.2018.57.issue-1/ijafr-2018-0002/ijafr-2018-0002.xml?format=INTconsumer perceptioncredence attributesmeat qualitysegmentation |
| spellingShingle | Regan Á. Henchion M McIntyre B Ethical, moral and social dimensions in farm production practices: a segmentation study to assess Irish consumers’ perceptions of meat quality Irish Journal of Agricultural and Food Research consumer perception credence attributes meat quality segmentation |
| title | Ethical, moral and social dimensions in farm production practices: a segmentation study to assess Irish consumers’ perceptions of meat quality |
| title_full | Ethical, moral and social dimensions in farm production practices: a segmentation study to assess Irish consumers’ perceptions of meat quality |
| title_fullStr | Ethical, moral and social dimensions in farm production practices: a segmentation study to assess Irish consumers’ perceptions of meat quality |
| title_full_unstemmed | Ethical, moral and social dimensions in farm production practices: a segmentation study to assess Irish consumers’ perceptions of meat quality |
| title_short | Ethical, moral and social dimensions in farm production practices: a segmentation study to assess Irish consumers’ perceptions of meat quality |
| title_sort | ethical moral and social dimensions in farm production practices a segmentation study to assess irish consumers perceptions of meat quality |
| topic | consumer perception credence attributes meat quality segmentation |
| url | http://www.degruyter.com/view/j/ijafr.2018.57.issue-1/ijafr-2018-0002/ijafr-2018-0002.xml?format=INT |
| work_keys_str_mv | AT regana ethicalmoralandsocialdimensionsinfarmproductionpracticesasegmentationstudytoassessirishconsumersperceptionsofmeatquality AT henchionm ethicalmoralandsocialdimensionsinfarmproductionpracticesasegmentationstudytoassessirishconsumersperceptionsofmeatquality AT mcintyreb ethicalmoralandsocialdimensionsinfarmproductionpracticesasegmentationstudytoassessirishconsumersperceptionsofmeatquality |