Websites as a Euroregional marketing tool in Poland
This paper discusses territorial marketing of Euroregions. Websites, one of the marketing tools, were the subject of an analysis. Based on literature research and experiences of the authors, criteria for website assessment have been prepared and 14 Polish Euroregional entities were the subject of an...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
2018-12-01
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| Series: | Ekonomiczne Problemy Turystyki |
| Subjects: | |
| Online Access: | https://wnus.edu.pl/ept/en/issue/977/article/15866/ |
| _version_ | 1818147594072752128 |
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| author | TOMASZ STUDZIENIECKI CORINA TATAR |
| author_facet | TOMASZ STUDZIENIECKI CORINA TATAR |
| author_sort | TOMASZ STUDZIENIECKI |
| collection | DOAJ |
| description | This paper discusses territorial marketing of Euroregions. Websites, one of the marketing tools, were the subject of an analysis. Based on literature research and experiences of the authors, criteria for website assessment have been prepared and 14 Polish Euroregional entities were the subject of an empirical study. An expert binary analysis and a survey in which a group of Polish students participated were used in the study. The study has shown that the websites vary considerably by content, form and navigation. Euroregions with interesting, stylish and modern websites have been identified. These websites are more and more commonly used for territorial promotion, including tourist promotion. After relevant consultations and modifications, the assessment criteria and the research tools that were proposed by the authors can be used in research and can support Euroregional authorities in the improving of marketing communication tools. |
| first_indexed | 2024-12-11T12:37:43Z |
| format | Article |
| id | doaj.art-ffc4b114474b489285421b3b0720ddc0 |
| institution | Directory Open Access Journal |
| issn | 1644-0501 |
| language | English |
| last_indexed | 2024-12-11T12:37:43Z |
| publishDate | 2018-12-01 |
| publisher | Wydawnictwo Naukowe Uniwersytetu Szczecińskiego |
| record_format | Article |
| series | Ekonomiczne Problemy Turystyki |
| spelling | doaj.art-ffc4b114474b489285421b3b0720ddc02022-12-22T01:07:04ZengWydawnictwo Naukowe Uniwersytetu SzczecińskiegoEkonomiczne Problemy Turystyki1644-05012018-12-014410.18276/ept.2018.4.44-16Websites as a Euroregional marketing tool in PolandTOMASZ STUDZIENIECKI0CORINA TATAR1Gdynia Maritime University, Faculty of Entrepreneurship and Quality ScienceUniversity of Oradea, Faculty Geography, Tourism and SportsThis paper discusses territorial marketing of Euroregions. Websites, one of the marketing tools, were the subject of an analysis. Based on literature research and experiences of the authors, criteria for website assessment have been prepared and 14 Polish Euroregional entities were the subject of an empirical study. An expert binary analysis and a survey in which a group of Polish students participated were used in the study. The study has shown that the websites vary considerably by content, form and navigation. Euroregions with interesting, stylish and modern websites have been identified. These websites are more and more commonly used for territorial promotion, including tourist promotion. After relevant consultations and modifications, the assessment criteria and the research tools that were proposed by the authors can be used in research and can support Euroregional authorities in the improving of marketing communication tools.https://wnus.edu.pl/ept/en/issue/977/article/15866/marketingterritorialcross-borderEuroregioninternet |
| spellingShingle | TOMASZ STUDZIENIECKI CORINA TATAR Websites as a Euroregional marketing tool in Poland Ekonomiczne Problemy Turystyki marketing territorial cross-border Euroregion internet |
| title | Websites as a Euroregional marketing tool in Poland |
| title_full | Websites as a Euroregional marketing tool in Poland |
| title_fullStr | Websites as a Euroregional marketing tool in Poland |
| title_full_unstemmed | Websites as a Euroregional marketing tool in Poland |
| title_short | Websites as a Euroregional marketing tool in Poland |
| title_sort | websites as a euroregional marketing tool in poland |
| topic | marketing territorial cross-border Euroregion internet |
| url | https://wnus.edu.pl/ept/en/issue/977/article/15866/ |
| work_keys_str_mv | AT tomaszstudzieniecki websitesasaeuroregionalmarketingtoolinpoland AT corinatatar websitesasaeuroregionalmarketingtoolinpoland |