Websites as a Euroregional marketing tool in Poland

Websites as a Euroregional marketing tool in Poland

This paper discusses territorial marketing of Euroregions. Websites, one of the marketing tools, were the subject of an analysis. Based on literature research and experiences of the authors, criteria for website assessment have been prepared and 14 Polish Euroregional entities were the subject of an...

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Bibliographic Details
Main Authors: TOMASZ STUDZIENIECKI, CORINA TATAR
Format: Article
Language:English
Published: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego 2018-12-01
Series:Ekonomiczne Problemy Turystyki
Subjects:
marketing
territorial
cross-border
Euroregion
internet
Online Access:https://wnus.edu.pl/ept/en/issue/977/article/15866/

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