Agenda-setting - niepotwierdzona teoria czy rzeczywiste zjawisko?
Each day the media filters information, making a set hierarchy of importance. Media agenda has a great influence on the point of view of most ofthe viewers who get most oftheir world knowledge from mass media. This phenomenon is called the agenda-setting process or the day-order theory. Research on...
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| Format: | Article |
| Language: | deu |
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Publishing House of Kazimierz Wielki University in Bydgoszcz
2012-12-01
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| Series: | Świat Idei i Polityki |
| Online Access: | https://czasopisma.ukw.edu.pl/index.php/sip/article/view/960 |
| _version_ | 1797257788464824320 |
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| author | Joanna Wieczorek |
| author_facet | Joanna Wieczorek |
| author_sort | Joanna Wieczorek |
| collection | DOAJ |
| description |
Each day the media filters information, making a set hierarchy of importance. Media agenda has a great influence on the point of view of most ofthe viewers who get most oftheir world knowledge from mass media. This phenomenon is called the agenda-setting process or the day-order theory. Research on this subject on a wild scale was conducted by two professors, Maxwell McCombs and Donald Show. As a result of those experiments the researchers reached the conclusion that the media has an influence on what we are supposed to think. A great role in setting the media agenda play gatekeepers - journalists who decide what information are crucial for society. After al it is them who political parties and advocacy groups are trying to reach making pseudo-events. As a result of further analysis attention was pointed to the second level of agenda-setting which infers to the features and properties of specific messages. Receiving them from the media, we create certain images in our minds. Despite many years ofresearch the agenda-setting theory is still a big riddle and requires further consideration. Many of its aspects pose a challenge to future communicology.
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| first_indexed | 2024-04-24T22:43:12Z |
| format | Article |
| id | doaj.art-ffc91d976c4742629ce979d8681cfa52 |
| institution | Directory Open Access Journal |
| issn | 1643-8442 |
| language | deu |
| last_indexed | 2024-04-24T22:43:12Z |
| publishDate | 2012-12-01 |
| publisher | Publishing House of Kazimierz Wielki University in Bydgoszcz |
| record_format | Article |
| series | Świat Idei i Polityki |
| spelling | doaj.art-ffc91d976c4742629ce979d8681cfa522024-03-18T19:11:59ZdeuPublishing House of Kazimierz Wielki University in BydgoszczŚwiat Idei i Polityki1643-84422012-12-011110.34767/SIIP.2012.11.07Agenda-setting - niepotwierdzona teoria czy rzeczywiste zjawisko?Joanna Wieczorek0Uniwersytet Kazimierza Wielkiego w Bydgoszczy Each day the media filters information, making a set hierarchy of importance. Media agenda has a great influence on the point of view of most ofthe viewers who get most oftheir world knowledge from mass media. This phenomenon is called the agenda-setting process or the day-order theory. Research on this subject on a wild scale was conducted by two professors, Maxwell McCombs and Donald Show. As a result of those experiments the researchers reached the conclusion that the media has an influence on what we are supposed to think. A great role in setting the media agenda play gatekeepers - journalists who decide what information are crucial for society. After al it is them who political parties and advocacy groups are trying to reach making pseudo-events. As a result of further analysis attention was pointed to the second level of agenda-setting which infers to the features and properties of specific messages. Receiving them from the media, we create certain images in our minds. Despite many years ofresearch the agenda-setting theory is still a big riddle and requires further consideration. Many of its aspects pose a challenge to future communicology. https://czasopisma.ukw.edu.pl/index.php/sip/article/view/960 |
| spellingShingle | Joanna Wieczorek Agenda-setting - niepotwierdzona teoria czy rzeczywiste zjawisko? Świat Idei i Polityki |
| title | Agenda-setting - niepotwierdzona teoria czy rzeczywiste zjawisko? |
| title_full | Agenda-setting - niepotwierdzona teoria czy rzeczywiste zjawisko? |
| title_fullStr | Agenda-setting - niepotwierdzona teoria czy rzeczywiste zjawisko? |
| title_full_unstemmed | Agenda-setting - niepotwierdzona teoria czy rzeczywiste zjawisko? |
| title_short | Agenda-setting - niepotwierdzona teoria czy rzeczywiste zjawisko? |
| title_sort | agenda setting niepotwierdzona teoria czy rzeczywiste zjawisko |
| url | https://czasopisma.ukw.edu.pl/index.php/sip/article/view/960 |
| work_keys_str_mv | AT joannawieczorek agendasettingniepotwierdzonateoriaczyrzeczywistezjawisko |