How Young Consumers Perceive Vertical Farming in the Nordics. Is the Market Ready for the Coming Boom?
Producing food via vertical farming (VF) is an efficient method since it requires less space with increased yield per unit area. Such a system can assist in solving major food-shortage problems since it presents a higher crop yield per unit area compared to conventional farming. Thus, VF can be seen...
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| Format: | Article |
| Language: | English |
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MDPI AG
2021-10-01
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| Series: | Agronomy |
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| Online Access: | https://www.mdpi.com/2073-4395/11/11/2128 |
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| author | Linthujan Perambalam Dafni D. Avgoustaki Aspasia Efthimiadou Yongming Liu Ying Wang Maozhi Ren Antonios Petridis George Xydis |
| author_facet | Linthujan Perambalam Dafni D. Avgoustaki Aspasia Efthimiadou Yongming Liu Ying Wang Maozhi Ren Antonios Petridis George Xydis |
| author_sort | Linthujan Perambalam |
| collection | DOAJ |
| description | Producing food via vertical farming (VF) is an efficient method since it requires less space with increased yield per unit area. Such a system can assist in solving major food-shortage problems since it presents a higher crop yield per unit area compared to conventional farming. Thus, VF can be seen as a production method that can cope with the challenge of the constantly growing population, making it also possible to cultivate crops in regions with adverse climate conditions. However, the public might be concerned about the sustainability of VF systems since plants are produced in an unconventional setting. Therefore, there is a need to consider and evaluate the consumers’ acceptance of VF. The particular study attempts to both analyse consumer acceptance of VF in the Nordic areas and offer insights into VF acceptance among young customers in a comparative analysis. The results indicated that VF is not widely accepted by young Nordic consumers. The concept of sustainability is one of the principles driving forces behind consumer acceptance of vertical farms. The more cases of vertical farms in European cities, the better seems to be the level of acceptance among young customers and their willingness to purchase their products. |
| first_indexed | 2024-03-10T05:48:39Z |
| format | Article |
| id | doaj.art-ffdeb337439c4a13a0d8bcb5b5a1f5e6 |
| institution | Directory Open Access Journal |
| issn | 2073-4395 |
| language | English |
| last_indexed | 2024-03-10T05:48:39Z |
| publishDate | 2021-10-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Agronomy |
| spelling | doaj.art-ffdeb337439c4a13a0d8bcb5b5a1f5e62023-11-22T22:00:56ZengMDPI AGAgronomy2073-43952021-10-011111212810.3390/agronomy11112128How Young Consumers Perceive Vertical Farming in the Nordics. Is the Market Ready for the Coming Boom?Linthujan Perambalam0Dafni D. Avgoustaki1Aspasia Efthimiadou2Yongming Liu3Ying Wang4Maozhi Ren5Antonios Petridis6George Xydis7Department of Business Development and Technology, Aarhus University, Birk Centerpark 15, 7400 Herning, DenmarkDepartment of Business Development and Technology, Aarhus University, Birk Centerpark 15, 7400 Herning, DenmarkDepartment of Soil Science of Athens, Institute of Soil and Water Resources, Hellenic Agricultural Organization-Demeter, Sofokli Venizelou 1, Lycovrissi, 14123 Attica, GreeceInstitute of Urban Agriculture, Chinese Academy of Agricultural Sciences, Chengdu 610000, ChinaInstitute of Urban Agriculture, Chinese Academy of Agricultural Sciences, Chengdu 610000, ChinaInstitute of Urban Agriculture, Chinese Academy of Agricultural Sciences, Chengdu 610000, ChinaDepartment of Food Science, Aarhus University, Agro Food Park 48, 8200 Aarhus, DenmarkDepartment of Business Development and Technology, Aarhus University, Birk Centerpark 15, 7400 Herning, DenmarkProducing food via vertical farming (VF) is an efficient method since it requires less space with increased yield per unit area. Such a system can assist in solving major food-shortage problems since it presents a higher crop yield per unit area compared to conventional farming. Thus, VF can be seen as a production method that can cope with the challenge of the constantly growing population, making it also possible to cultivate crops in regions with adverse climate conditions. However, the public might be concerned about the sustainability of VF systems since plants are produced in an unconventional setting. Therefore, there is a need to consider and evaluate the consumers’ acceptance of VF. The particular study attempts to both analyse consumer acceptance of VF in the Nordic areas and offer insights into VF acceptance among young customers in a comparative analysis. The results indicated that VF is not widely accepted by young Nordic consumers. The concept of sustainability is one of the principles driving forces behind consumer acceptance of vertical farms. The more cases of vertical farms in European cities, the better seems to be the level of acceptance among young customers and their willingness to purchase their products.https://www.mdpi.com/2073-4395/11/11/2128vertical farmingconsumer acceptancecropsyield |
| spellingShingle | Linthujan Perambalam Dafni D. Avgoustaki Aspasia Efthimiadou Yongming Liu Ying Wang Maozhi Ren Antonios Petridis George Xydis How Young Consumers Perceive Vertical Farming in the Nordics. Is the Market Ready for the Coming Boom? Agronomy vertical farming consumer acceptance crops yield |
| title | How Young Consumers Perceive Vertical Farming in the Nordics. Is the Market Ready for the Coming Boom? |
| title_full | How Young Consumers Perceive Vertical Farming in the Nordics. Is the Market Ready for the Coming Boom? |
| title_fullStr | How Young Consumers Perceive Vertical Farming in the Nordics. Is the Market Ready for the Coming Boom? |
| title_full_unstemmed | How Young Consumers Perceive Vertical Farming in the Nordics. Is the Market Ready for the Coming Boom? |
| title_short | How Young Consumers Perceive Vertical Farming in the Nordics. Is the Market Ready for the Coming Boom? |
| title_sort | how young consumers perceive vertical farming in the nordics is the market ready for the coming boom |
| topic | vertical farming consumer acceptance crops yield |
| url | https://www.mdpi.com/2073-4395/11/11/2128 |
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