Romanian Rural World Heritage Sites and Tourism Development

Objective: The aim of this article is to investigate if Romanian rural localities hosting or situated within a natural WHS (World Heritage Site) have benefited from their situation and developed the local rural tourism. Research Design & Methods: Since the topic of this article had not been prev...

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Main Authors: Cornelia Pop, Maria-Andrada Georgescu
Format: Article
Language:English
Published: Cracow University of Economics 2018-11-01
Series:Entrepreneurial Business and Economics Review
Subjects:
Online Access:https://eber.uek.krakow.pl/index.php/eber/article/view/484
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author Cornelia Pop
Maria-Andrada Georgescu
author_facet Cornelia Pop
Maria-Andrada Georgescu
author_sort Cornelia Pop
collection DOAJ
description Objective: The aim of this article is to investigate if Romanian rural localities hosting or situated within a natural WHS (World Heritage Site) have benefited from their situation and developed the local rural tourism. Research Design & Methods: Since the topic of this article had not been previously investigated for Romania, the research was constructed as a case study, exploring the available secondary data on tourism supply and demand. Within the case study, a combination of empirical methods was used in order to investigate two ratios (the survival rate and continuity ratio) constructed to study the sustainability of the offer of local tourism. Findings: Romanian rural localities hosting or being part of a WHS do not exploit properly their tourist potential. However, these localities are in a better position than common rural localities from the viewpoint of a sustainable tourism offer. Implications & Recommendations: Further studies on tourism demand and tourism governance for WHS localities are needed in order to help local governments to develop authentic and sustainable tourism for these areas. Contribution & Value Added: Given the sparse academic Romanian literature focusing on WHSs, this study contributes to this field and opens new avenues for research. Furthermore, the findings of this study add to the existing international literature by supporting the idea that simply the presence of a WHS in rural areas is not a panacea for promoting tourism.
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spelling doaj.art-ffebf47805984175b856f4d141c3e3582022-12-22T00:53:03ZengCracow University of EconomicsEntrepreneurial Business and Economics Review2353-883X2353-88212018-11-017110.15678/EBER.2019.070108484Romanian Rural World Heritage Sites and Tourism DevelopmentCornelia Pop0Maria-Andrada Georgescu1Babes-Bolyai University, Faculty of Business, Cluj-NapocaNational University of Political Studies and Public AdministrationObjective: The aim of this article is to investigate if Romanian rural localities hosting or situated within a natural WHS (World Heritage Site) have benefited from their situation and developed the local rural tourism. Research Design & Methods: Since the topic of this article had not been previously investigated for Romania, the research was constructed as a case study, exploring the available secondary data on tourism supply and demand. Within the case study, a combination of empirical methods was used in order to investigate two ratios (the survival rate and continuity ratio) constructed to study the sustainability of the offer of local tourism. Findings: Romanian rural localities hosting or being part of a WHS do not exploit properly their tourist potential. However, these localities are in a better position than common rural localities from the viewpoint of a sustainable tourism offer. Implications & Recommendations: Further studies on tourism demand and tourism governance for WHS localities are needed in order to help local governments to develop authentic and sustainable tourism for these areas. Contribution & Value Added: Given the sparse academic Romanian literature focusing on WHSs, this study contributes to this field and opens new avenues for research. Furthermore, the findings of this study add to the existing international literature by supporting the idea that simply the presence of a WHS in rural areas is not a panacea for promoting tourism.https://eber.uek.krakow.pl/index.php/eber/article/view/484World Heritage SitesruraltourismRomania
spellingShingle Cornelia Pop
Maria-Andrada Georgescu
Romanian Rural World Heritage Sites and Tourism Development
Entrepreneurial Business and Economics Review
World Heritage Sites
rural
tourism
Romania
title Romanian Rural World Heritage Sites and Tourism Development
title_full Romanian Rural World Heritage Sites and Tourism Development
title_fullStr Romanian Rural World Heritage Sites and Tourism Development
title_full_unstemmed Romanian Rural World Heritage Sites and Tourism Development
title_short Romanian Rural World Heritage Sites and Tourism Development
title_sort romanian rural world heritage sites and tourism development
topic World Heritage Sites
rural
tourism
Romania
url https://eber.uek.krakow.pl/index.php/eber/article/view/484
work_keys_str_mv AT corneliapop romanianruralworldheritagesitesandtourismdevelopment
AT mariaandradageorgescu romanianruralworldheritagesitesandtourismdevelopment