Membangun Keunggulan Bersaing di Era New Value Economy
In the new value economy era company is demanded to give more innovative offering to the market. Value becomes the most important thing as the part of company’s offering. The unique of product, store, services and brand are part of company’s unique value propositions. The brand value chain pushes th...
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| Format: | Article |
| Language: | English |
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Bina Nusantara University
2005-03-01
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| Series: | Journal the Winners |
| Subjects: | |
| Online Access: | https://journal.binus.ac.id/index.php/winners/article/view/527 |
| _version_ | 1819298918991659008 |
|---|---|
| author | Sandra Sunanto |
| author_facet | Sandra Sunanto |
| author_sort | Sandra Sunanto |
| collection | DOAJ |
| description | In the new value economy era company is demanded to give more innovative offering to the market. Value becomes the most important thing as the part of company’s offering. The unique of product, store, services and brand are part of company’s unique
value propositions. The brand value chain pushes the brand to become a tool that can create the company’s competitive advantage. This concept needs commitment and change the way of thinking from the all of company’s members. The value oriented brand system is becoming one distinctive alternative for company to build its competitive advantage in the new value economy era. |
| first_indexed | 2024-12-24T05:37:32Z |
| format | Article |
| id | doaj.art-ffeed6c4fed14775a1e795d0a971b6ac |
| institution | Directory Open Access Journal |
| issn | 1412-1212 2541-2388 |
| language | English |
| last_indexed | 2024-12-24T05:37:32Z |
| publishDate | 2005-03-01 |
| publisher | Bina Nusantara University |
| record_format | Article |
| series | Journal the Winners |
| spelling | doaj.art-ffeed6c4fed14775a1e795d0a971b6ac2022-12-21T17:12:59ZengBina Nusantara UniversityJournal the Winners1412-12122541-23882005-03-0161748210.21512/tw.v6i1.527378Membangun Keunggulan Bersaing di Era New Value EconomySandra Sunanto0Staf Pengajar Fakultas Ekonomi Universitas Katolik Parahyangan, BandungIn the new value economy era company is demanded to give more innovative offering to the market. Value becomes the most important thing as the part of company’s offering. The unique of product, store, services and brand are part of company’s unique value propositions. The brand value chain pushes the brand to become a tool that can create the company’s competitive advantage. This concept needs commitment and change the way of thinking from the all of company’s members. The value oriented brand system is becoming one distinctive alternative for company to build its competitive advantage in the new value economy era.https://journal.binus.ac.id/index.php/winners/article/view/527competitive advantagenew value economy |
| spellingShingle | Sandra Sunanto Membangun Keunggulan Bersaing di Era New Value Economy Journal the Winners competitive advantage new value economy |
| title | Membangun Keunggulan Bersaing di Era New Value Economy |
| title_full | Membangun Keunggulan Bersaing di Era New Value Economy |
| title_fullStr | Membangun Keunggulan Bersaing di Era New Value Economy |
| title_full_unstemmed | Membangun Keunggulan Bersaing di Era New Value Economy |
| title_short | Membangun Keunggulan Bersaing di Era New Value Economy |
| title_sort | membangun keunggulan bersaing di era new value economy |
| topic | competitive advantage new value economy |
| url | https://journal.binus.ac.id/index.php/winners/article/view/527 |
| work_keys_str_mv | AT sandrasunanto membangunkeunggulanbersaingdieranewvalueeconomy |