The effect of message framing on initial choices, satisfaction, and ongoing engagement

The effect of message framing on initial choices, satisfaction, and ongoing engagement

Thesis: Ph. D., Massachusetts Institute of Technology, Sloan School of Management, 2015.

Bibliographic Details
Main Author: Putnam-Farr, Eleanor
Other Authors: John R. Hauser.
Format: Thesis
Language:eng
Published: Massachusetts Institute of Technology 2015
Subjects:
Sloan School of Management.
Online Access:http://hdl.handle.net/1721.1/100083
Description
Summary:Thesis: Ph. D., Massachusetts Institute of Technology, Sloan School of Management, 2015.

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