Measurement and evaluation of retail promotions

Measurement and evaluation of retail promotions

Thesis: M. Eng. in Logistics, Massachusetts Institute of Technology, Engineering Systems Division, 2015.

Bibliographic Details
Main Authors:	Kalenderski, Asen (Asen Georgiev), Sanivarapu, Satya
Other Authors:	Unris Caplice.
Format:	Thesis
Language:	eng
Published:	Massachusetts Institute of Technology 2015
Subjects:	Engineering Systems Division.
Online Access:	http://hdl.handle.net/1721.1/100085

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