Multichannel Distribution Strategies in Latin America
The process of designing and selecting distribution channels is challenging and it demands an in-depth understanding of the market. Leading firms competing in Latin America are exploring creative ways to effectively reach and efficiently serve each segment of the market. This paper characterizes the...
| Main Authors: | , |
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| Format: | Working Paper |
| Language: | en_US |
| Published: |
Massachusetts Institute of Technology. Engineering Systems Division
2016
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| Online Access: | http://hdl.handle.net/1721.1/102931 |