Multichannel Distribution Strategies in Latin America
The process of designing and selecting distribution channels is challenging and it demands an in-depth understanding of the market. Leading firms competing in Latin America are exploring creative ways to effectively reach and efficiently serve each segment of the market. This paper characterizes the...
Main Authors: | Blanco, Edgar E., Garza, Jaime |
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Format: | Working Paper |
Language: | en_US |
Published: |
Massachusetts Institute of Technology. Engineering Systems Division
2016
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Online Access: | http://hdl.handle.net/1721.1/102931 |
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