B2B relationship calculus: quantifying resource effects in service-dominant logic
Increasingly, knowledgeable business-to-business (B2B) customers and evolving customer needs are leading to seismic shifts in vendor–client interactions. Across industries, sellers are changing their business models from a simple goods orientation to a hybrid goods–services model, placing greater em...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
Springer Nature
2016
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| Online Access: | http://hdl.handle.net/1721.1/103095 https://orcid.org/0000-0002-1419-8981 |