New product development : a case study of product platform

Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1997.

Bibliographic Details
Main Author: Byeon, Namseog
Other Authors: James M. Utterback.
Format: Thesis
Language:eng
Published: Massachusetts Institute of Technology 2005
Subjects:
Online Access:http://hdl.handle.net/1721.1/10537

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