Three essays on strategic and organizational uses of information in marketing

Three essays on strategic and organizational uses of information in marketing

Thesis (Ph. D.)--Massachusetts Institute of Technology, Sloan School of Management, 1996.

Bibliographic Details
Main Author: Zettelmeyer, Florian
Other Authors: Birger Wernerfelt.
Format: Thesis
Language:eng
Published: Massachusetts Institute of Technology 2005
Subjects:
Sloan School of Management
Online Access:http://hdl.handle.net/1721.1/10590

Similar Items

Similar Items