Phenomena, theory, application, data, and methods all have impact

In his provocative essay on impactful research in this issue, my colleague and friend Gerry Tellis postulates that good papers are interesting and challenge common beliefs. He postulates further that such papers are based on ideas that are simple once proposed, although not always so obvious before...

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Bibliographic Details
Main Author: Hauser, John R
Other Authors: Sloan School of Management
Format: Article
Language:English
Published: Springer US 2017
Online Access:http://hdl.handle.net/1721.1/106195
https://orcid.org/0000-0001-8510-8640
Description
Summary:In his provocative essay on impactful research in this issue, my colleague and friend Gerry Tellis postulates that good papers are interesting and challenge common beliefs. He postulates further that such papers are based on ideas that are simple once proposed, although not always so obvious before being proposed. He recommends that impactful papers be focused and brief and begin with a study of the basic phenomena. Great advice.