Phenomena, theory, application, data, and methods all have impact
In his provocative essay on impactful research in this issue, my colleague and friend Gerry Tellis postulates that good papers are interesting and challenge common beliefs. He postulates further that such papers are based on ideas that are simple once proposed, although not always so obvious before...
Main Author: | Hauser, John R |
---|---|
Other Authors: | Sloan School of Management |
Format: | Article |
Language: | English |
Published: |
Springer US
2017
|
Online Access: | http://hdl.handle.net/1721.1/106195 https://orcid.org/0000-0001-8510-8640 |
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