A systematic approach to marketing and communication : a case study of MIT System Design and Management Program

Thesis: S.M. in Engineering and Management, Massachusetts Institute of Technology, School of Engineering, System Design and Management Program, Engineering and Management Program, 2016.

Bibliographic Details
Main Author: Wei, Na, S.M. Massachusetts Institute of Technology
Other Authors: Patrick Hale.
Format: Thesis
Language:eng
Published: Massachusetts Institute of Technology 2017
Subjects:
Online Access:http://hdl.handle.net/1721.1/107354