Product promotion effectiveness : root causes of stock-outs

Thesis: M. Eng. in Logistics, Massachusetts Institute of Technology, Supply Chain Management Program, 2016.

Bibliographic Details
Main Author: Nigam, Alankrita
Other Authors: Daniel Steeneck.
Format: Thesis
Language:eng
Published: Massachusetts Institute of Technology 2017
Subjects:
Online Access:http://hdl.handle.net/1721.1/107513
Description
Summary:Thesis: M. Eng. in Logistics, Massachusetts Institute of Technology, Supply Chain Management Program, 2016.