Persuasive Backfiring: When Behavior Change Interventions Trigger Unintended Negative Outcomes

Numerous scholars study how to design evidence-based interventions that can improve the lives of individuals, in a way that also brings social benefits. However, within the behavioral sciences in general, and the persuasive technology field specifically, scholars rarely focus-on, or report the negat...

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Main Authors: Cugelman, Brian, Stibe, Agnis
Other Authors: Massachusetts Institute of Technology. Media Laboratory
Format: Article
Language:en_US
Published: Springer International Publishing 2017
Online Access:http://hdl.handle.net/1721.1/108479
https://orcid.org/0000-0003-2523-4535
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author Cugelman, Brian
Stibe, Agnis
author2 Massachusetts Institute of Technology. Media Laboratory
author_facet Massachusetts Institute of Technology. Media Laboratory
Cugelman, Brian
Stibe, Agnis
author_sort Cugelman, Brian
collection MIT
description Numerous scholars study how to design evidence-based interventions that can improve the lives of individuals, in a way that also brings social benefits. However, within the behavioral sciences in general, and the persuasive technology field specifically, scholars rarely focus-on, or report the negative outcomes of behavior change interventions, and possibly fewer report a special type of negative outcome, a backfire. This paper has been authored to start a wider discussion within the scientific community on intervention backfiring. Within this paper, we provide tools to aid academics in the study of persuasive backfiring, present a taxonomy of backfiring causes, and provide an analytical framework containing the intention-outcome and likelihood-severity matrices. To increase knowledge on how to mitigate the negative impact of intervention backfiring, we discuss research and practitioner implications.
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spelling mit-1721.1/1084792022-09-28T17:33:02Z Persuasive Backfiring: When Behavior Change Interventions Trigger Unintended Negative Outcomes Cugelman, Brian Stibe, Agnis Massachusetts Institute of Technology. Media Laboratory Stibe, Agnis Stibe, Agnis Numerous scholars study how to design evidence-based interventions that can improve the lives of individuals, in a way that also brings social benefits. However, within the behavioral sciences in general, and the persuasive technology field specifically, scholars rarely focus-on, or report the negative outcomes of behavior change interventions, and possibly fewer report a special type of negative outcome, a backfire. This paper has been authored to start a wider discussion within the scientific community on intervention backfiring. Within this paper, we provide tools to aid academics in the study of persuasive backfiring, present a taxonomy of backfiring causes, and provide an analytical framework containing the intention-outcome and likelihood-severity matrices. To increase knowledge on how to mitigate the negative impact of intervention backfiring, we discuss research and practitioner implications. 2017-04-27T21:48:33Z 2017-04-27T21:48:33Z 2016-04 2016-04 Article http://purl.org/eprint/type/ConferencePaper 978-3-319-31509-6 978-3-319-31510-2 0302-9743 1611-3349 http://hdl.handle.net/1721.1/108479 Stibe, Agnis and Cugelman, Brian. “Persuasive Backfiring: When Behavior Change Interventions Trigger Unintended Negative Outcomes.” Lecture Notes in Computer Science (2016): 65–77. © 2016 Springer International Publishing https://orcid.org/0000-0003-2523-4535 en_US http://dx.doi.org/10.1007/978-3-319-31510-2_6 Persuasive Technology Article is made available in accordance with the publisher's policy and may be subject to US copyright law. Please refer to the publisher's site for terms of use. application/pdf Springer International Publishing Stibe
spellingShingle Cugelman, Brian
Stibe, Agnis
Persuasive Backfiring: When Behavior Change Interventions Trigger Unintended Negative Outcomes
title Persuasive Backfiring: When Behavior Change Interventions Trigger Unintended Negative Outcomes
title_full Persuasive Backfiring: When Behavior Change Interventions Trigger Unintended Negative Outcomes
title_fullStr Persuasive Backfiring: When Behavior Change Interventions Trigger Unintended Negative Outcomes
title_full_unstemmed Persuasive Backfiring: When Behavior Change Interventions Trigger Unintended Negative Outcomes
title_short Persuasive Backfiring: When Behavior Change Interventions Trigger Unintended Negative Outcomes
title_sort persuasive backfiring when behavior change interventions trigger unintended negative outcomes
url http://hdl.handle.net/1721.1/108479
https://orcid.org/0000-0003-2523-4535
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