Perception and Interpretation: Points of Focus in Design Sketches
During the design of a product, designers may show a potential customer or other stakeholder a drawing of a design concept in order to elicit feedback that can be used to inform further development of the design. Designers may desire feedback on specific aspects of a concept, such as its shape or si...
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| Other Authors: | |
| Format: | Article |
| Language: | en_US |
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ASME International
2017
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| Online Access: | http://hdl.handle.net/1721.1/109220 https://orcid.org/0000-0002-7776-3423 |
| _version_ | 1826212571055652864 |
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| author | Sagan, Emma Yang, Maria C. |
| author2 | Massachusetts Institute of Technology. Department of Mechanical Engineering |
| author_facet | Massachusetts Institute of Technology. Department of Mechanical Engineering Sagan, Emma Yang, Maria C. |
| author_sort | Sagan, Emma |
| collection | MIT |
| description | During the design of a product, designers may show a potential customer or other stakeholder a drawing of a design concept in order to elicit feedback that can be used to inform further development of the design. Designers may desire feedback on specific aspects of a concept, such as its shape or size, but viewers may in fact focus on other elements of the drawing itself, such as color or surface texture. Viewers translate their visual perception of these representations into perceived understanding, but how can we know whether their interpretations are consistent with the designer’s intention? This paper evaluates the translation of four different product sketches by 163 participants. This study also considers how aesthetic preference and concrete information might influence a viewer’s opinion of an object. Results suggest that viewers were likely to recall physical aspects from a sketch of a product (material, shape) as well as its function. Findings also suggest that individuals preferred images that were overall more informative rather than aesthetically pleasing. Additionally, our research suggests that individuals were more likely to recall the texture, material or perceived efficiency of an object than recall the name of the object, its function, or its shape. |
| first_indexed | 2024-09-23T15:27:12Z |
| format | Article |
| id | mit-1721.1/109220 |
| institution | Massachusetts Institute of Technology |
| language | en_US |
| last_indexed | 2024-09-23T15:27:12Z |
| publishDate | 2017 |
| publisher | ASME International |
| record_format | dspace |
| spelling | mit-1721.1/1092202022-10-02T02:42:57Z Perception and Interpretation: Points of Focus in Design Sketches Sagan, Emma Yang, Maria C. Massachusetts Institute of Technology. Department of Mechanical Engineering Massachusetts Institute of Technology. Engineering Systems Division Massachusetts Institute of Technology. Institute for Data, Systems, and Society Yang, Maria During the design of a product, designers may show a potential customer or other stakeholder a drawing of a design concept in order to elicit feedback that can be used to inform further development of the design. Designers may desire feedback on specific aspects of a concept, such as its shape or size, but viewers may in fact focus on other elements of the drawing itself, such as color or surface texture. Viewers translate their visual perception of these representations into perceived understanding, but how can we know whether their interpretations are consistent with the designer’s intention? This paper evaluates the translation of four different product sketches by 163 participants. This study also considers how aesthetic preference and concrete information might influence a viewer’s opinion of an object. Results suggest that viewers were likely to recall physical aspects from a sketch of a product (material, shape) as well as its function. Findings also suggest that individuals preferred images that were overall more informative rather than aesthetically pleasing. Additionally, our research suggests that individuals were more likely to recall the texture, material or perceived efficiency of an object than recall the name of the object, its function, or its shape. National Science Foundation (U.S.) (Award CMMI-0830134) National Science Foundation (U.S.) (Award CMMI- 1130791) 2017-05-19T17:43:24Z 2017-05-19T17:43:24Z 2012-08 Article http://purl.org/eprint/type/ConferencePaper 978-0-7918-4506-6 http://hdl.handle.net/1721.1/109220 Sagan, Emma, and Maria Yang. “Perception and Interpretation: Points of Focus in Design Sketches.” Volume 7: 9th International Conference on Design Education; 24th International Conference on Design Theory and Methodology (August 12, 2012). © 2012 ASME International https://orcid.org/0000-0002-7776-3423 en_US http://dx.doi.org/10.1115/DETC2012-71345 Volume 7: 9th International Conference on Design Education; 24th International Conference on Design Theory and Methodology Article is made available in accordance with the publisher's policy and may be subject to US copyright law. Please refer to the publisher's site for terms of use. application/pdf ASME International American Society of Mechanical Engineers (ASME) |
| spellingShingle | Sagan, Emma Yang, Maria C. Perception and Interpretation: Points of Focus in Design Sketches |
| title | Perception and Interpretation: Points of Focus in Design Sketches |
| title_full | Perception and Interpretation: Points of Focus in Design Sketches |
| title_fullStr | Perception and Interpretation: Points of Focus in Design Sketches |
| title_full_unstemmed | Perception and Interpretation: Points of Focus in Design Sketches |
| title_short | Perception and Interpretation: Points of Focus in Design Sketches |
| title_sort | perception and interpretation points of focus in design sketches |
| url | http://hdl.handle.net/1721.1/109220 https://orcid.org/0000-0002-7776-3423 |
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