Does Information Revelation Improve Revenue?

We study the problem of optimal auction design in a valuation model, explicitly motivated by online ad auctions, in which there is two-way informational asymmetry, in the sense that private information is available to both the seller (the item type) and the bidders (their type), and the value of eac...

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मुख्य लेखकों: Daskalakis, Konstantinos, Papadimitriou, Christos H, Tzamos, Christos
अन्य लेखक: Massachusetts Institute of Technology. Computer Science and Artificial Intelligence Laboratory
स्वरूप: लेख
भाषा:en_US
प्रकाशित: Association for Computing Machinery 2017
ऑनलाइन पहुंच:http://hdl.handle.net/1721.1/110837
https://orcid.org/0000-0002-5451-0490
https://orcid.org/0000-0002-7560-5069
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author Daskalakis, Konstantinos
Papadimitriou, Christos H
Tzamos, Christos
author2 Massachusetts Institute of Technology. Computer Science and Artificial Intelligence Laboratory
author_facet Massachusetts Institute of Technology. Computer Science and Artificial Intelligence Laboratory
Daskalakis, Konstantinos
Papadimitriou, Christos H
Tzamos, Christos
author_sort Daskalakis, Konstantinos
collection MIT
description We study the problem of optimal auction design in a valuation model, explicitly motivated by online ad auctions, in which there is two-way informational asymmetry, in the sense that private information is available to both the seller (the item type) and the bidders (their type), and the value of each bidder for the item depends both on his own and the item's type. Importantly, we allow arbitrary auction formats involving, potentially, several rounds of signaling from the seller and decisions by the bidders, and seek to find the optimum co-design of signaling and auction (we call this optimum the "optimum augmented auction"). We characterize exactly the optimum augmented auction for our valuation model by establishing its equivalence with a multi-item Bayesian auction with additive bidders. Surprisingly, in the optimum augmented auction there is no signaling whatsoever, and in fact the seller need not access the available information about the item type until after the bidder chooses his bid. Suboptimal solutions to this problem, which have appeared in the recent literature, are shown to correspond to well-studied ways to approximate multi-item auctions by simpler formats, such as grand-bundling (this corresponds to Myerson's auction without any information revelation), selling items separately (this corresponds to Myerson's auction preceded by full information revelation as in [Fu et al. 2012]), and fractional partitioning (this corresponds to Myerson's auction preceded by optimal signaling). Consequently, all these solutions are separated by large approximation gaps from the optimum revenue.
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spelling mit-1721.1/1108372022-09-28T18:43:26Z Does Information Revelation Improve Revenue? Daskalakis, Konstantinos Papadimitriou, Christos H Tzamos, Christos Massachusetts Institute of Technology. Computer Science and Artificial Intelligence Laboratory Massachusetts Institute of Technology. Department of Electrical Engineering and Computer Science Daskalakis, Konstantinos Papadimitriou, Christos H Tzamos, Christos We study the problem of optimal auction design in a valuation model, explicitly motivated by online ad auctions, in which there is two-way informational asymmetry, in the sense that private information is available to both the seller (the item type) and the bidders (their type), and the value of each bidder for the item depends both on his own and the item's type. Importantly, we allow arbitrary auction formats involving, potentially, several rounds of signaling from the seller and decisions by the bidders, and seek to find the optimum co-design of signaling and auction (we call this optimum the "optimum augmented auction"). We characterize exactly the optimum augmented auction for our valuation model by establishing its equivalence with a multi-item Bayesian auction with additive bidders. Surprisingly, in the optimum augmented auction there is no signaling whatsoever, and in fact the seller need not access the available information about the item type until after the bidder chooses his bid. Suboptimal solutions to this problem, which have appeared in the recent literature, are shown to correspond to well-studied ways to approximate multi-item auctions by simpler formats, such as grand-bundling (this corresponds to Myerson's auction without any information revelation), selling items separately (this corresponds to Myerson's auction preceded by full information revelation as in [Fu et al. 2012]), and fractional partitioning (this corresponds to Myerson's auction preceded by optimal signaling). Consequently, all these solutions are separated by large approximation gaps from the optimum revenue. United States. Office of Naval Research (grant N0 0014-12-1-0999) National Science Foundation (U.S.) (Award CCF-0953960 (CAREER)) National Science Foundation (U.S.). Division of Computing and Communication Foundations (CCF-1551875) National Science Foundation (U.S.). Division of Computing and Communication Foundations (CCF-1408635) Simons Award for Graduate Students in Theoretical Computer Science 2017-07-25T17:21:00Z 2017-07-25T17:21:00Z 2016-07 Article http://purl.org/eprint/type/ConferencePaper 9781450339360 http://hdl.handle.net/1721.1/110837 Daskalakis, Constantinos, Christos Papadimitriou, and Christos Tzamos. “Does Information Revelation Improve Revenue?” Proceedings of the 2016 ACM Conference on Economics and Computation - EC ’16 (2016). https://orcid.org/0000-0002-5451-0490 https://orcid.org/0000-0002-7560-5069 en_US http://dx.doi.org/10.1145/2940716.2940789 Proceedings of the 2016 ACM Conference on Economics and Computation - EC '16 Creative Commons Attribution-Noncommercial-Share Alike http://creativecommons.org/licenses/by-nc-sa/4.0/ application/pdf Association for Computing Machinery MIT Web Domain
spellingShingle Daskalakis, Konstantinos
Papadimitriou, Christos H
Tzamos, Christos
Does Information Revelation Improve Revenue?
title Does Information Revelation Improve Revenue?
title_full Does Information Revelation Improve Revenue?
title_fullStr Does Information Revelation Improve Revenue?
title_full_unstemmed Does Information Revelation Improve Revenue?
title_short Does Information Revelation Improve Revenue?
title_sort does information revelation improve revenue
url http://hdl.handle.net/1721.1/110837
https://orcid.org/0000-0002-5451-0490
https://orcid.org/0000-0002-7560-5069
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