New product introduction at a technology company

Thesis: M.B.A., Massachusetts Institute of Technology, Sloan School of Management, in conjunction with the Leaders for Global Operations Program at MIT, 2017.

Bibliographic Details
Main Author: McLaughlin, Molly Elizabeth
Other Authors: Steven Spear and Duane Boning.
Format: Thesis
Language:eng
Published: Massachusetts Institute of Technology 2017
Subjects:
Online Access:http://hdl.handle.net/1721.1/111504