Innovation Process Benefits: The Journey as Reward
When business executives and economists think about whether developing an innovation will be worthwhile, they tend to focus on the economic value of the outcome of the innovation process. “Will we earn enough profit from using or selling X innovation to justify the money and time required to develop...
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| Format: | Article |
| Language: | en_US |
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MIT Press
2017
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| Online Access: | http://hdl.handle.net/1721.1/112967 https://orcid.org/0000-0002-7235-1032 |