Crafting Platform Strategy Based on Anticipated Benefits and Costs
In this chapter, we introduce the benefits and penalties of commonality (both to the customer and the manufacturer), emphasizing the need for anticipation of divergence when estimating benefits. We highlight the importance of mapping commonality strategy to the financial benefits, with a view to cre...
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| Format: | Article |
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Springer
2018
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| Online Access: | http://hdl.handle.net/1721.1/115293 |
| Summary: | In this chapter, we introduce the benefits and penalties of commonality (both to the customer and the manufacturer), emphasizing the need for anticipation of divergence when estimating benefits. We highlight the importance of mapping commonality strategy to the financial benefits, with a view to creating long-term competitive advantage for the firm. |
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