Build Alipay ecosystem in Brazil
Thesis: S.M. in Management Studies, Massachusetts Institute of Technology, Sloan School of Management, 2018.
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| Other Authors: | |
| Format: | Thesis |
| Language: | eng |
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Massachusetts Institute of Technology
2018
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| Online Access: | http://hdl.handle.net/1721.1/117940 |
| _version_ | 1811094011640807424 |
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| author | Qiu, Peipei, S.M. Sloan School of Management |
| author2 | Simon Johnson. |
| author_facet | Simon Johnson. Qiu, Peipei, S.M. Sloan School of Management |
| author_sort | Qiu, Peipei, S.M. Sloan School of Management |
| collection | MIT |
| description | Thesis: S.M. in Management Studies, Massachusetts Institute of Technology, Sloan School of Management, 2018. |
| first_indexed | 2024-09-23T15:54:07Z |
| format | Thesis |
| id | mit-1721.1/117940 |
| institution | Massachusetts Institute of Technology |
| language | eng |
| last_indexed | 2024-09-23T15:54:07Z |
| publishDate | 2018 |
| publisher | Massachusetts Institute of Technology |
| record_format | dspace |
| spelling | mit-1721.1/1179402019-04-12T07:40:14Z Build Alipay ecosystem in Brazil Qiu, Peipei, S.M. Sloan School of Management Simon Johnson. Sloan School of Management. Sloan School of Management. Sloan School of Management. Thesis: S.M. in Management Studies, Massachusetts Institute of Technology, Sloan School of Management, 2018. Cataloged from PDF version of thesis. Includes bibliographical references (pages 35-37). Digital payment has proven to be an effective tool to narrow the gaps in financial inclusion. In this area, China has outperformed most developed countries, with Alipay taking the leading role. After achieving critical mass in the domestic market through building a comprehensive ecosystem, Alipay, like many other Chinese tech giants, is also considering expanding its reach into the global market. Among emerging countries, Brazil stands out as being an ideal target for many reasons. Currently, large portions of Brazilian population and a significant number of small businesses are underserved by a concentrated and highly profitable banking system. Additionally, the domestic Brazilian FinTech market is still nascent and fragmented. By building up an Alipay-like payment ecosystem in Brazil, Alipay could create synergy with the local financial system and enable players and users to capture more value from it. This study analyzes the dynamics and structure of Alipay's ecosystem, decodes the key drivers of its success in China and reviews some of its first experiments in the global market. This study also assesses the FinTech market in Brazil by evaluating opportunities Alipay could capture, and risks and challenges it has to take into consideration. This study also includes an analysis of Alipay's Artificial Intelligence development domestically and internationally. Finally, this study develops strategic suggestions for Alipay to enter the Brazilian market. by Peipei Qiu. S.M. in Management Studies 2018-09-17T15:50:51Z 2018-09-17T15:50:51Z 2018 2018 Thesis http://hdl.handle.net/1721.1/117940 1051237019 eng MIT theses are protected by copyright. They may be viewed, downloaded, or printed from this source but further reproduction or distribution in any format is prohibited without written permission. http://dspace.mit.edu/handle/1721.1/7582 38 pages application/pdf s-bl--- Massachusetts Institute of Technology |
| spellingShingle | Sloan School of Management. Qiu, Peipei, S.M. Sloan School of Management Build Alipay ecosystem in Brazil |
| title | Build Alipay ecosystem in Brazil |
| title_full | Build Alipay ecosystem in Brazil |
| title_fullStr | Build Alipay ecosystem in Brazil |
| title_full_unstemmed | Build Alipay ecosystem in Brazil |
| title_short | Build Alipay ecosystem in Brazil |
| title_sort | build alipay ecosystem in brazil |
| topic | Sloan School of Management. |
| url | http://hdl.handle.net/1721.1/117940 |
| work_keys_str_mv | AT qiupeipeismsloanschoolofmanagement buildalipayecosysteminbrazil |