Consumer inattention, uncertainty, and marketing strategy

Consumer inattention, uncertainty, and marketing strategy

Thesis: Ph. D., Massachusetts Institute of Technology, Sloan School of Management, 2018.

Bibliographic Details
Main Author:	Cao, Xinyu
Other Authors:	Juanjuan Zhang.
Format:	Thesis
Language:	eng
Published:	Massachusetts Institute of Technology 2018
Subjects:	Sloan School of Management.
Online Access:	http://hdl.handle.net/1721.1/118018

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