Field studies of psychologically targeted ads face threats to internal validity

Bibliographic Details
Main Authors: Gordon, Brett R., Johnson, Garrett A., Eckles, Dean Griffin
Other Authors: Massachusetts Institute of Technology. Institute for Data, Systems, and Society
Format: Article
Published: National Academy of Sciences (U.S.) 2019
Online Access:http://hdl.handle.net/1721.1/120615
https://orcid.org/0000-0001-8439-442X

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