The drivers of retail performance : the true value of online and in-store sales in an evolving retail industry
Thesis: S.M. in Real Estate Development, Massachusetts Institute of Technology, Program in Real Estate Development in conjunction with the Center for Real Estate, 2018.
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| Format: | Thesis |
| Language: | eng |
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Massachusetts Institute of Technology
2019
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| Online Access: | http://hdl.handle.net/1721.1/120644 |
| _version_ | 1811070181128011776 |
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| author | Tung, Edward C. (Edward Chenyee) |
| author2 | William C. Wheaton. |
| author_facet | William C. Wheaton. Tung, Edward C. (Edward Chenyee) |
| author_sort | Tung, Edward C. (Edward Chenyee) |
| collection | MIT |
| description | Thesis: S.M. in Real Estate Development, Massachusetts Institute of Technology, Program in Real Estate Development in conjunction with the Center for Real Estate, 2018. |
| first_indexed | 2024-09-23T08:30:24Z |
| format | Thesis |
| id | mit-1721.1/120644 |
| institution | Massachusetts Institute of Technology |
| language | eng |
| last_indexed | 2024-09-23T08:30:24Z |
| publishDate | 2019 |
| publisher | Massachusetts Institute of Technology |
| record_format | dspace |
| spelling | mit-1721.1/1206442019-04-09T18:22:31Z The drivers of retail performance : the true value of online and in-store sales in an evolving retail industry True value of online and in-store sales in an evolving retail industry Tung, Edward C. (Edward Chenyee) William C. Wheaton. Massachusetts Institute of Technology. Center for Real Estate. Program in Real Estate Development. Massachusetts Institute of Technology. Center for Real Estate. Program in Real Estate Development. Center for Real Estate. Program in Real Estate Development. Thesis: S.M. in Real Estate Development, Massachusetts Institute of Technology, Program in Real Estate Development in conjunction with the Center for Real Estate, 2018. Cataloged from PDF version of thesis. Includes bibliographical references (pages 59-62). This thesis examines the spatial and operational efficiencies of major US retailers in relation to their physical real estate and e-commerce footprints. The continued rise of e-commerce has altered the dynamics of the retail industry in such a way that has forced retailers to drastically reallocate their resources to stay profitable. One of the biggest questions modern retailers face is how much traditional brick and mortar retail space should be retained as opposed to other resources dedicated to delivered goods, which can include inventory warehouses, distribution centers, fulfillment locations, or simply a strengthened online presence. To shed light on this issue, we conduct a cross-sectional analysis that investigates the leading factors shaping retailer efficiency and effectiveness using performance data from over 120 of the largest retail companies currently operating in the United States. The results show that e-commerce sales, indirect sales, and gross margin have positive correlations to distribution space share, employment efficiency, and spatial efficiency and have negative correlations to total cost share, labor cost share, and space cost share. We also determine that indirect sales and gross margin have no correlation to e-commerce sales and accumulated store square footage. By understanding the drivers behind retailer performance, new insight for the outlooks of both retail and industrial real estate asset classes can be gleaned, which can prove to be beneficial to retailers, landlords, and developers alike. by Edward C. Tung. S.M. in Real Estate Development 2019-03-01T19:54:36Z 2019-03-01T19:54:36Z 2018 2018 Thesis http://hdl.handle.net/1721.1/120644 1088407756 eng MIT theses are protected by copyright. They may be viewed, downloaded, or printed from this source but further reproduction or distribution in any format is prohibited without written permission. http://dspace.mit.edu/handle/1721.1/7582 77 pages application/pdf Massachusetts Institute of Technology |
| spellingShingle | Center for Real Estate. Program in Real Estate Development. Tung, Edward C. (Edward Chenyee) The drivers of retail performance : the true value of online and in-store sales in an evolving retail industry |
| title | The drivers of retail performance : the true value of online and in-store sales in an evolving retail industry |
| title_full | The drivers of retail performance : the true value of online and in-store sales in an evolving retail industry |
| title_fullStr | The drivers of retail performance : the true value of online and in-store sales in an evolving retail industry |
| title_full_unstemmed | The drivers of retail performance : the true value of online and in-store sales in an evolving retail industry |
| title_short | The drivers of retail performance : the true value of online and in-store sales in an evolving retail industry |
| title_sort | drivers of retail performance the true value of online and in store sales in an evolving retail industry |
| topic | Center for Real Estate. Program in Real Estate Development. |
| url | http://hdl.handle.net/1721.1/120644 |
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