Pricing with Limited Knowledge of Demand
How should a firm price a new product for which little is known about demand? We propose a pricing rule that can be used if the firm can estimate (even roughly) the maximum price it can charge and still expect to sell some units, and the firm need not know in advance the quantity it will sell. The r...
| Main Authors: | , , |
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| Format: | Article |
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Association for Computing Machinery (ACM)
2019
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| Online Access: | http://hdl.handle.net/1721.1/120729 https://orcid.org/0000-0002-0888-9030 https://orcid.org/0000-0001-8296-9875 |