To Share or Not to Share: Investigating the Social Aspects of Dynamic Ridesharing

Transportation network companies (TNCs) have introduced shared-ride versions of their ordinary services, such as UberPool or Lyft Line. The concept is simple: passengers pay less in fares for an incremental increase in time spent picking up and dropping off other riders. This paper focuses on the so...

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Main Authors: Sarriera, Javier Morales, Escovar Alvarez, German, Blynn, Kelly Mavis, Alesbury, Andrew Hunt, Scully, Timothy Edward, Zhao, Jinhua
Other Authors: Massachusetts Institute of Technology. Department of Civil and Environmental Engineering
Format: Article
Published: SAGE Publications 2019
Online Access:http://hdl.handle.net/1721.1/120846
https://orcid.org/0000-0002-1301-4108
https://orcid.org/0000-0002-5073-9511
https://orcid.org/0000-0002-2402-7289
https://orcid.org/0000-0002-1929-7583
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author Sarriera, Javier Morales
Escovar Alvarez, German
Blynn, Kelly Mavis
Alesbury, Andrew Hunt
Scully, Timothy Edward
Zhao, Jinhua
author2 Massachusetts Institute of Technology. Department of Civil and Environmental Engineering
author_facet Massachusetts Institute of Technology. Department of Civil and Environmental Engineering
Sarriera, Javier Morales
Escovar Alvarez, German
Blynn, Kelly Mavis
Alesbury, Andrew Hunt
Scully, Timothy Edward
Zhao, Jinhua
author_sort Sarriera, Javier Morales
collection MIT
description Transportation network companies (TNCs) have introduced shared-ride versions of their ordinary services, such as UberPool or Lyft Line. The concept is simple: passengers pay less in fares for an incremental increase in time spent picking up and dropping off other riders. This paper focuses on the social and behavioral considerations of shared rides, which have not been explored as thoroughly as time and cost trade-offs in transportation. A survey of TNC users conducted through Mechanical Turk in June and July of 2016, which had 997 respondents across the United States, found that (a) users of dynamic ridesharing services reported that social interactions were relevant to mode choice, although not as much as traditional factors such as time and cost; (b) overall, the possibility of having a negative social interaction was more of a deterrent to use of dynamic ridesharing than the potential of having a positive social interaction was an incentive; (c) there was evidence that a substantial number of riders harbored feelings of prejudice toward passengers of different social class and race, and these passengers were much more likely to prefer having more information about potential future passengers; (d) most dynamic ridesharing users were motivated by ease and speed, compared with walking and public transportation; and (e) safety in dynamic ridesharing was an important issue, especially for women, many of whom reported feeling unsafe and preferred to be matched with passengers of the same sex.
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spelling mit-1721.1/1208462022-09-29T22:47:28Z To Share or Not to Share: Investigating the Social Aspects of Dynamic Ridesharing Sarriera, Javier Morales Escovar Alvarez, German Blynn, Kelly Mavis Alesbury, Andrew Hunt Scully, Timothy Edward Zhao, Jinhua Massachusetts Institute of Technology. Department of Civil and Environmental Engineering Massachusetts Institute of Technology. Department of Urban Studies and Planning Sloan School of Management Sarriera, Javier Morales Escovar Alvarez, German Blynn, Kelly Mavis Alesbury, Andrew Hunt Scully, Timothy Edward Zhao, Jinhua Transportation network companies (TNCs) have introduced shared-ride versions of their ordinary services, such as UberPool or Lyft Line. The concept is simple: passengers pay less in fares for an incremental increase in time spent picking up and dropping off other riders. This paper focuses on the social and behavioral considerations of shared rides, which have not been explored as thoroughly as time and cost trade-offs in transportation. A survey of TNC users conducted through Mechanical Turk in June and July of 2016, which had 997 respondents across the United States, found that (a) users of dynamic ridesharing services reported that social interactions were relevant to mode choice, although not as much as traditional factors such as time and cost; (b) overall, the possibility of having a negative social interaction was more of a deterrent to use of dynamic ridesharing than the potential of having a positive social interaction was an incentive; (c) there was evidence that a substantial number of riders harbored feelings of prejudice toward passengers of different social class and race, and these passengers were much more likely to prefer having more information about potential future passengers; (d) most dynamic ridesharing users were motivated by ease and speed, compared with walking and public transportation; and (e) safety in dynamic ridesharing was an important issue, especially for women, many of whom reported feeling unsafe and preferred to be matched with passengers of the same sex. 2019-03-11T12:03:00Z 2019-03-11T12:03:00Z 2017-01 2017-03 2019-01-24T13:20:49Z Article http://purl.org/eprint/type/JournalArticle 0361-1981 2169-4052 http://hdl.handle.net/1721.1/120846 Sarriera, Javier Morales, Germán Escovar Álvarez, Kelly Blynn, Andrew Alesbury, Timothy Scully, and Jinhua Zhao. “To Share or Not to Share.” Transportation Research Record: Journal of the Transportation Research Board 2605, no. 1 (January 2017): 109–117. https://orcid.org/0000-0002-1301-4108 https://orcid.org/0000-0002-5073-9511 https://orcid.org/0000-0002-2402-7289 https://orcid.org/0000-0002-1929-7583 http://dx.doi.org/10.3141/2605-11 Transportation Research Record: Journal of the Transportation Research Board Creative Commons Attribution-Noncommercial-Share Alike http://creativecommons.org/licenses/by-nc-sa/4.0/ application/pdf SAGE Publications Other repository
spellingShingle Sarriera, Javier Morales
Escovar Alvarez, German
Blynn, Kelly Mavis
Alesbury, Andrew Hunt
Scully, Timothy Edward
Zhao, Jinhua
To Share or Not to Share: Investigating the Social Aspects of Dynamic Ridesharing
title To Share or Not to Share: Investigating the Social Aspects of Dynamic Ridesharing
title_full To Share or Not to Share: Investigating the Social Aspects of Dynamic Ridesharing
title_fullStr To Share or Not to Share: Investigating the Social Aspects of Dynamic Ridesharing
title_full_unstemmed To Share or Not to Share: Investigating the Social Aspects of Dynamic Ridesharing
title_short To Share or Not to Share: Investigating the Social Aspects of Dynamic Ridesharing
title_sort to share or not to share investigating the social aspects of dynamic ridesharing
url http://hdl.handle.net/1721.1/120846
https://orcid.org/0000-0002-1301-4108
https://orcid.org/0000-0002-5073-9511
https://orcid.org/0000-0002-2402-7289
https://orcid.org/0000-0002-1929-7583
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