The Welfare Effects of Vertical Integration in Multichannel Television Markets

We investigate the welfare effects of vertical integration of regional sports networks (RSNs) with programming distributors in U.S. multichannel television markets. Vertical integration can enhance efficiency by reducing double marginalization and increasing carriage of channels, but can also harm w...

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Main Authors: Crawford, Gregory S., Lee, Robin S., Yurukoglu, Ali, Whinston, Michael Dennis
Other Authors: Massachusetts Institute of Technology. Department of Economics
Format: Article
Published: The Econometric Society 2019
Online Access:http://hdl.handle.net/1721.1/120992
https://orcid.org/0000-0001-8983-157X
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author Crawford, Gregory S.
Lee, Robin S.
Yurukoglu, Ali
Whinston, Michael Dennis
author2 Massachusetts Institute of Technology. Department of Economics
author_facet Massachusetts Institute of Technology. Department of Economics
Crawford, Gregory S.
Lee, Robin S.
Yurukoglu, Ali
Whinston, Michael Dennis
author_sort Crawford, Gregory S.
collection MIT
description We investigate the welfare effects of vertical integration of regional sports networks (RSNs) with programming distributors in U.S. multichannel television markets. Vertical integration can enhance efficiency by reducing double marginalization and increasing carriage of channels, but can also harm welfare due to foreclosure and incentives to raise rivals' costs. We estimate a structural model of viewership, subscription, distributor pricing, and affiliate fee bargaining using a rich data set on the U.S. cable and satellite television industry (2000–2010). We use these estimates to analyze the impact of simulated vertical mergers and divestitures of RSNs on competition and welfare, and examine the efficacy of regulatory policies introduced by the U.S. Federal Communications Commission to address competition concerns in this industry.
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spelling mit-1721.1/1209922022-10-01T21:11:47Z The Welfare Effects of Vertical Integration in Multichannel Television Markets Crawford, Gregory S. Lee, Robin S. Yurukoglu, Ali Whinston, Michael Dennis Massachusetts Institute of Technology. Department of Economics Sloan School of Management Whinston, Michael Dennis We investigate the welfare effects of vertical integration of regional sports networks (RSNs) with programming distributors in U.S. multichannel television markets. Vertical integration can enhance efficiency by reducing double marginalization and increasing carriage of channels, but can also harm welfare due to foreclosure and incentives to raise rivals' costs. We estimate a structural model of viewership, subscription, distributor pricing, and affiliate fee bargaining using a rich data set on the U.S. cable and satellite television industry (2000–2010). We use these estimates to analyze the impact of simulated vertical mergers and divestitures of RSNs on competition and welfare, and examine the efficacy of regulatory policies introduced by the U.S. Federal Communications Commission to address competition concerns in this industry. National Science Foundation (U.S.) Economic and Social Research Council (Great Britain) (Grant RES‐062‐23‐2586) New York University. Stern Center for Global Economy and Business Toulouse Network for Information Technology 2019-03-15T18:30:40Z 2019-03-15T18:30:40Z 2018-05 2019-03-06T14:48:28Z Article http://purl.org/eprint/type/JournalArticle 0012-9682 http://hdl.handle.net/1721.1/120992 Crawford, Gregory S., Robin S. Lee, Michael D. Whinston, and Ali Yurukoglu. “The Welfare Effects of Vertical Integration in Multichannel Television Markets.” Econometrica 86, no. 3 (2018): 891–954. https://orcid.org/0000-0001-8983-157X http://dx.doi.org/10.3982/ECTA14031 Econometrica Creative Commons Attribution-Noncommercial-Share Alike http://creativecommons.org/licenses/by-nc-sa/4.0/ application/pdf The Econometric Society Other repository
spellingShingle Crawford, Gregory S.
Lee, Robin S.
Yurukoglu, Ali
Whinston, Michael Dennis
The Welfare Effects of Vertical Integration in Multichannel Television Markets
title The Welfare Effects of Vertical Integration in Multichannel Television Markets
title_full The Welfare Effects of Vertical Integration in Multichannel Television Markets
title_fullStr The Welfare Effects of Vertical Integration in Multichannel Television Markets
title_full_unstemmed The Welfare Effects of Vertical Integration in Multichannel Television Markets
title_short The Welfare Effects of Vertical Integration in Multichannel Television Markets
title_sort welfare effects of vertical integration in multichannel television markets
url http://hdl.handle.net/1721.1/120992
https://orcid.org/0000-0001-8983-157X
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