Search for Information on Multiple Products
We develop a framework for continuous search for information on a choice set of multiple alternatives and apply it to consumer search in a product market. When a consumer considers purchasing a product in a product category, the consumer can gather information sequentially on several products. At ea...
Main Authors: | Ke, T. Tony, Shen, Zuo-Jun Max, Villas-Boas, J. Miguel |
---|---|
Other Authors: | Sloan School of Management |
Format: | Article |
Language: | English |
Published: |
Institute for Operations Research and the Management Sciences (INFORMS)
2019
|
Online Access: | https://hdl.handle.net/1721.1/122361 |
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