Search for Information on Multiple Products

We develop a framework for continuous search for information on a choice set of multiple alternatives and apply it to consumer search in a product market. When a consumer considers purchasing a product in a product category, the consumer can gather information sequentially on several products. At ea...

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Bibliographic Details
Main Authors: Ke, T. Tony, Shen, Zuo-Jun Max, Villas-Boas, J. Miguel
Other Authors: Sloan School of Management
Format: Article
Language:English
Published: Institute for Operations Research and the Management Sciences (INFORMS) 2019
Online Access:https://hdl.handle.net/1721.1/122361

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