Entertainment, Education, and Attitudes Toward Domestic Violence

We study attitudes towards domestic violence in a sample of young women and men exposed to the edutainment TV series MTV Shuga 3, which features a sub-plot on this theme, and in a sample that was not. We measure viewers' memory of the characters and identification with them. Eight months after...

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Bibliographic Details
Main Authors: Banerjee, Abhijit, La Ferrara, Eliana, Orozco, Victor
Other Authors: Massachusetts Institute of Technology. Department of Economics
Format: Article
Language:English
Published: American Economic Association 2019
Online Access:https://hdl.handle.net/1721.1/122784