Developing a scalable demand-side company : strategic resources and positioning

Thesis: M.B.A., Massachusetts Institute of Technology, Sloan School of Management, 2018

Bibliographic Details
Main Author: Egorov, Olga,M.B.A.Sloan School of Management.
Other Authors: Duncan Simester.
Format: Thesis
Language:eng
Published: Massachusetts Institute of Technology 2019
Subjects:
Online Access:https://hdl.handle.net/1721.1/122842
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author Egorov, Olga,M.B.A.Sloan School of Management.
author2 Duncan Simester.
author_facet Duncan Simester.
Egorov, Olga,M.B.A.Sloan School of Management.
author_sort Egorov, Olga,M.B.A.Sloan School of Management.
collection MIT
description Thesis: M.B.A., Massachusetts Institute of Technology, Sloan School of Management, 2018
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spelling mit-1721.1/1228422019-11-22T03:33:48Z Developing a scalable demand-side company : strategic resources and positioning Egorov, Olga,M.B.A.Sloan School of Management. Duncan Simester. Sloan School of Management. Sloan School of Management Sloan School of Management. Thesis: M.B.A., Massachusetts Institute of Technology, Sloan School of Management, 2018 Cataloged from PDF version of thesis. This thesis develops a strategic positioning for a consulting company operating in the demand-side of the business, that will utilize a strategic framework "create-capture- deliver" and help its customers to generate value using massive smallscale experimentations. The thesis addresses questions like best target industries, using human capital as a strategic resource of the company, and managing strategic partnerships. Efficient price optimization has become a competitive edge for many industries. Constant review of prices by pricing consultants may be an essential tool for some industries and companies but totally unacceptable for others. This study helps to clarify who would appreciate the service of price optimization. The study further provides insights on the types of firms that would need pricing services and how they can both integrate such services into their daily operations and turn such services into strategic advantage. by Olga Egorov. M.B.A. M.B.A. Massachusetts Institute of Technology, Sloan School of Management 2019-11-12T17:38:04Z 2019-11-12T17:38:04Z 2018 2018 Thesis https://hdl.handle.net/1721.1/122842 1126278862 eng MIT theses are protected by copyright. They may be viewed, downloaded, or printed from this source but further reproduction or distribution in any format is prohibited without written permission. http://dspace.mit.edu/handle/1721.1/7582 25 pages application/pdf Massachusetts Institute of Technology
spellingShingle Sloan School of Management.
Egorov, Olga,M.B.A.Sloan School of Management.
Developing a scalable demand-side company : strategic resources and positioning
title Developing a scalable demand-side company : strategic resources and positioning
title_full Developing a scalable demand-side company : strategic resources and positioning
title_fullStr Developing a scalable demand-side company : strategic resources and positioning
title_full_unstemmed Developing a scalable demand-side company : strategic resources and positioning
title_short Developing a scalable demand-side company : strategic resources and positioning
title_sort developing a scalable demand side company strategic resources and positioning
topic Sloan School of Management.
url https://hdl.handle.net/1721.1/122842
work_keys_str_mv AT egorovolgambasloanschoolofmanagement developingascalabledemandsidecompanystrategicresourcesandpositioning