Employing waterborne autonomous vehicles for museum visits: a case study in Amsterdam

Amsterdam is a culturally rich city attracting millions of tourists. Popular activities in Amsterdam consist of museum visits and boat tours. By strategically combining them, this paper presents an innovative approach using waterborne autonomous vehicles (WAVs) to improve the museum visitation in Am...

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Main Authors: Rong, Helena Hang, Tu, Wei, Duarte, Fábio, Ratti, Carlo
Other Authors: Massachusetts Institute of Technology. SENSEable City Laboratory
Format: Article
Language:English
Published: Springer Science and Business Media LLC 2020
Online Access:https://hdl.handle.net/1721.1/128709
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author Rong, Helena Hang
Tu, Wei
Duarte, Fábio
Ratti, Carlo
author2 Massachusetts Institute of Technology. SENSEable City Laboratory
author_facet Massachusetts Institute of Technology. SENSEable City Laboratory
Rong, Helena Hang
Tu, Wei
Duarte, Fábio
Ratti, Carlo
author_sort Rong, Helena Hang
collection MIT
description Amsterdam is a culturally rich city attracting millions of tourists. Popular activities in Amsterdam consist of museum visits and boat tours. By strategically combining them, this paper presents an innovative approach using waterborne autonomous vehicles (WAVs) to improve the museum visitation in Amsterdam. Multi-source urban data including I Amsterdam card data and Instagram hashtags are used to reveal museum characteristics such as offline and online popularity of museums and visitation patterns. A multi-objective model is proposed to optimize WAV routes by considering museum characteristics and travel experiences. An experiment in the Amsterdam Central area was conducted to evaluate the viability of employing WAVs. By comparing WAVs with land transportation, the results demonstrate that WAVs can enhance travel experience to cultural destinations. The presented innovative WAVs can be extended to a larger variety of points of interest in cities. These findings provide useful insights on embracing artificial intelligence in urban tourism.
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spelling mit-1721.1/1287092022-09-23T13:12:05Z Employing waterborne autonomous vehicles for museum visits: a case study in Amsterdam Rong, Helena Hang Tu, Wei Duarte, Fábio Ratti, Carlo Massachusetts Institute of Technology. SENSEable City Laboratory Massachusetts Institute of Technology. Department of Urban Studies and Planning Amsterdam is a culturally rich city attracting millions of tourists. Popular activities in Amsterdam consist of museum visits and boat tours. By strategically combining them, this paper presents an innovative approach using waterborne autonomous vehicles (WAVs) to improve the museum visitation in Amsterdam. Multi-source urban data including I Amsterdam card data and Instagram hashtags are used to reveal museum characteristics such as offline and online popularity of museums and visitation patterns. A multi-objective model is proposed to optimize WAV routes by considering museum characteristics and travel experiences. An experiment in the Amsterdam Central area was conducted to evaluate the viability of employing WAVs. By comparing WAVs with land transportation, the results demonstrate that WAVs can enhance travel experience to cultural destinations. The presented innovative WAVs can be extended to a larger variety of points of interest in cities. These findings provide useful insights on embracing artificial intelligence in urban tourism. 2020-12-01T23:01:26Z 2020-12-01T23:01:26Z 2020-11 2020-06 2020-11-29T04:22:39Z Article http://purl.org/eprint/type/JournalArticle 1867-0717 1866-8887 https://hdl.handle.net/1721.1/128709 Rong, Helena Hang et al. "Employing waterborne autonomous vehicles for museum visits: a case study in Amsterdam." European Transport Research Review 12, 1 (November 2020): 63 © 2020 The Author(s) en https://doi.org/10.1186/s12544-020-00459-x Creative Commons Attribution https://creativecommons.org/licenses/by/4.0/ The Author(s) application/pdf Springer Science and Business Media LLC Springer International Publishing
spellingShingle Rong, Helena Hang
Tu, Wei
Duarte, Fábio
Ratti, Carlo
Employing waterborne autonomous vehicles for museum visits: a case study in Amsterdam
title Employing waterborne autonomous vehicles for museum visits: a case study in Amsterdam
title_full Employing waterborne autonomous vehicles for museum visits: a case study in Amsterdam
title_fullStr Employing waterborne autonomous vehicles for museum visits: a case study in Amsterdam
title_full_unstemmed Employing waterborne autonomous vehicles for museum visits: a case study in Amsterdam
title_short Employing waterborne autonomous vehicles for museum visits: a case study in Amsterdam
title_sort employing waterborne autonomous vehicles for museum visits a case study in amsterdam
url https://hdl.handle.net/1721.1/128709
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